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Business Intelligence · head to head

Glassbox vs Supermetrics

Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Glassbox covers Session Replay, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Glassbox and Supermetrics actually diverge.

Attributes where Glassbox and Supermetrics differ
AttributeGlassboxSupermetrics
Starting priceOn request€49/month
PlatformsWeb, Mobile, HybridWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • ServiceNow
  • Medallia

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Glassbox

  • User experience analysisnot Supermetrics
  • Bug reproductionnot Supermetrics
  • Conversion optimizationnot Supermetrics
  • Customer journey mappingnot Supermetrics
  • Usability testingnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Glassbox
  • Loading advertising data into BigQuery or Snowflake for reportingnot Glassbox
  • Automating recurring client marketing reports at an agencynot Glassbox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.
Glassbox review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Glassbox or Supermetrics better?
Neither clearly leads. Glassbox starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Glassbox or Supermetrics?
Glassbox starts at On request and Supermetrics at €49/month.
Does Glassbox or Supermetrics run on more platforms?
Glassbox runs on Web, Mobile, Hybrid. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Glassbox best used for?
Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Supermetrics is typically brought in for.
What can Glassbox do that Supermetrics cannot?
Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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