Email Marketing · head to head
Flodesk vs Keila
Flodesk
Email Marketing
Email marketing built for creators and small business
- From
- Free
- Rated
- -
Keila
Email Marketing
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Flodesk variable pricing per subscriber with no clear rate card; Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Flodesk and Keila actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Flodesk
Nothing recorded that Keila does not also cover.
Only in Keila
- Priced by emails sent
- Bring your own sender
- Self-hosting
- EU hosting
- Sign-up forms
- Segmentation
- Markdown and block editor
- Multiple projects
What people use each for
The jobs each tool is most often brought in to do.
Flodesk
- Designers creating branded emails without external design softwarenot Keila
- Content creators building automations with high form conversionnot Keila
- Small entrepreneurs consolidating multiple email tool costsnot Keila
- Membership businesses processing recurring payments through checkoutnot Keila
Keila
- A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot Flodesk
- A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot Flodesk
- A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot Flodesk
- An agency running several separate client lists that does not want to pay per project or per additional listnot Flodesk
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Flodesk
- Variable pricing per subscriber with no clear rate card
- Prices scale based on subscriber count and can vary significantly within each tier
Keila
- There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
- Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
- The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
- It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
- Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.
Pricing, plan by plan
Flodesk
Free- FreeFree
- Unlimited active subscribers
- Forms, landing pages, audience segmentation
- Email sending with analytics
- Lite$0.25/month
- Up to 25,000 subscribers
- Unlimited email sends
- Email analytics
- Pro$0.28/month
- Up to 255,000 subscribers
- Unlimited workflows
- Advanced analytics
- Everything$0.54/month
- Up to 255,000 subscribers
- Unlimited integrated checkouts
- Sales pages, subscriptions, payment plans
Keila
Free- Self-hostedFree
- AGPL-3.0-or-later licence with no fee
- Official Docker image and sample compose file
- You supply hosting and a sending backend
- Keila XS$8/month
- Two thousand emails per month
- Unlimited contacts and projects
- Send with Keila or bring your own email server
- Keila M$32/month
- Fifteen thousand emails per month
- Unlimited contacts and projects
- Sign-up forms and segmentation
- Keila XXL$256/month
- Two hundred and fifty thousand emails per month
- Unlimited contacts and projects
- Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails
Which should you pick?
Choose Keila if
- You need priced by emails sent.
- You want to start without paying.
- You work on Web, Linux, Self-hosted.
- You also want bring your own sender.
Questions people ask
- Is Flodesk or Keila better?
- Neither clearly leads. Flodesk starts at Free and Keila at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Flodesk or Keila?
- Flodesk starts at Free and Keila at Free.
- Does Flodesk or Keila run on more platforms?
- Flodesk runs on Web. Keila runs on Web, Linux, Self-hosted.
- Can I use Flodesk for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Flodesk best used for?
- Flodesk is most often used for designers creating branded emails without external design software, content creators building automations with high form conversion, small entrepreneurs consolidating multiple email tool costs, membership businesses processing recurring payments through checkout. Of those, designers creating branded emails without external design software and content creators building automations with high form conversion are not what Keila is typically brought in for.
- What can Flodesk do that Keila cannot?
- Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting.
Answered from the vendors’ own pages
Flodesk: How much does Flodesk cost?
Flodesk offers a free plan and four paid plans with variable pricing based on subscriber count. Lite ranges from $0.25 to $25 per month, Pro from $0.28 to $1,457 per month, and Everything from $0.54 to $1,766 per month for up to 255,000 subscribers.
SourceKeila: Is Keila free?
The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.
Flodesk: Is there a free version of Flodesk?
Yes, Flodesk offers a free plan that includes forms, landing pages, audience segmentation, and unlimited email sending to unlimited active subscribers.
SourceKeila: How is the hosted service priced?
By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.
Flodesk: Does Flodesk offer annual billing discounts?
Annual plans offer 1 month free compared to monthly billing, providing a discount for customers who commit to annual subscriptions.
SourceKeila: Can I use my own email provider?
Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.
Keila: Are there discounts?
Pentacent offers reduced rates to nonprofits and open source projects on request.
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