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Surveys · head to head

GetFeedback vs Invoca

GetFeedback logo

GetFeedback

Surveys

Customer and employee feedback platform

From
On request
Free plan
No
Full reviewWebsite
Invoca logo

Invoca

Marketing

Call tracking and conversation analytics that ties inbound phone calls back to paid marketing spend

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: GetFeedback getFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com; Invoca entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • They diverge on capability: GetFeedback covers Employee feedback collection, Invoca covers Dynamic number insertion.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which GetFeedback and Invoca actually diverge.

Attributes where GetFeedback and Invoca differ
AttributeGetFeedbackInvoca
CategorySurveysMarketing
Founded2013Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetFeedback

  • Employee feedback collection
  • Survey creation
  • Analytics dashboard
  • Text analytics
  • Mobile app
  • Action planning
  • Reporting
  • Integrations

Only in Invoca

  • Dynamic number insertion
  • Signal AI
  • Ad platform integration
  • Call transcription
  • PreSense
  • Call routing
  • Quality management
  • Compliance redaction

What people use each for

The jobs each tool is most often brought in to do.

GetFeedback

  • Collecting website visitor feedback with trigger based formsnot Invoca
  • Diagnosing checkout abandonment and drop-off pointsnot Invoca
  • Running always-on feedback buttons across a sitenot Invoca

Invoca

  • A multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volumenot GetFeedback
  • An insurance carrier feeding qualified call outcomes back into Google Ads so bidding optimises on written policies instead of raw callsnot GetFeedback
  • An automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiriesnot GetFeedback
  • A home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused themnot GetFeedback

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetFeedback

  • GetFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com
  • The Starter plan collects up to 1,000 responses per month
  • The Plus plan collects up to 2,000 responses per month
  • The always-on feedback button and embedded forms require the Plus plan
  • The trial is 7 days
  • Mobile app feedback is listed as coming soon rather than available
  • The self-serve plans are described as designed for new customers, with existing Enterprise agreements handled separately

Invoca

  • Entry pricing commonly starts around 1,500 US dollars a month before call minutes, plus a setup and training fee, which prices out agencies and small businesses that only need attribution for a few hundred calls.
  • Telephony minutes and tracking numbers are metered separately from the platform fee, so a seasonal advertising spike produces an invoice nobody forecast.
  • Signal AI, PreSense and quality management are frequently sold as add-on modules rather than included, meaning the demo you were shown may cost noticeably more than the quote you were given.
  • Contracts are annual or multi-year with usage minimums and no month-to-month option, so a campaign strategy that shifts away from phone calls leaves you paying for capacity you no longer use.
  • The product is deep on inbound phone attribution and shallow elsewhere; if your buying journey also involves chat, forms and in-store visits, Invoca covers only one channel and you still need a separate attribution model for the rest.

Pricing, plan by plan

GetFeedback

On request
  • GetFeedback Platform$undefined/month
    • Employee feedback
    • Survey creation
    • Analytics

Invoca

On request
  • Pro$undefined/year
    • Around 6,000 annual local or toll-free numbers
    • 5 custom Signals
    • Dynamic number insertion
  • Enterprise$undefined/year
    • Around 12,000 annual numbers
    • 50 custom Signals
    • Advanced routing
  • Elite$undefined/year
    • Around 18,000 annual numbers
    • 100 custom Signals
    • Full analytics suite
  • Performance Professional$undefined/year
    • Pay-per-call network features
    • Publisher and affiliate call tracking
    • Payout management

Which should you pick?

Choose GetFeedback if

  • You need employee feedback collection.
  • You also want survey creation.
GetFeedback review

Choose Invoca if

  • You need dynamic number insertion.
  • You also want signal ai.
Invoca review

Questions people ask

Is GetFeedback or Invoca better?
Neither clearly leads. GetFeedback starts at On request and Invoca at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetFeedback or Invoca?
GetFeedback starts at On request and Invoca at On request.
Does GetFeedback or Invoca run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is GetFeedback best used for?
GetFeedback is most often used for collecting website visitor feedback with trigger based forms, diagnosing checkout abandonment and drop-off points, running always-on feedback buttons across a site. Of those, collecting website visitor feedback with trigger based forms and diagnosing checkout abandonment and drop-off points are not what Invoca is typically brought in for.
What can GetFeedback do that Invoca cannot?
GetFeedback covers Employee feedback collection, Survey creation, Analytics dashboard, Text analytics. Invoca covers Dynamic number insertion, Signal AI, Ad platform integration, Call transcription.

Answered from the vendors’ own pages

GetFeedback: How is GetFeedback priced?

GetFeedback uses a response-based pricing model with two subscription tiers differentiated by monthly response volume limits: Starter plan up to 1,000 responses and Plus plan up to 2,000 responses. Annual plans offer 17% savings compared to monthly billing.

Source
Invoca: Does Invoca publish prices?

No. Every deal is quoted from call volume, number count and which modules you licence. Independent reports put the entry point near 1,500 US dollars a month plus minutes.

GetFeedback: Does GetFeedback offer a free trial?

GetFeedback provides a 7-day free trial for new users to test all platform features before committing to a paid plan.

Source
Invoca: Is this different from CallRail?

Yes, in ambition and price. Invoca targets enterprise attribution with automated outcome classification fed back to ad bidding; lighter call tracking tools stop at source attribution.

Invoca: Is it HIPAA compatible?

Invoca sells heavily into healthcare and offers redaction and compliance controls for regulated recordings; confirm the specific terms in your contract.

Invoca: Do we need a contact centre platform as well?

Yes. Invoca tracks and analyses calls, it does not run your contact centre.

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