Marketing · pricing
Invoca pricing
Invoca publishes 5 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Invoca pricing is on request across 5 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 5
- Free tier
- Not on record
Invoca plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Pro | On request | 5 | Entry tier |
| Enterprise | On request | 5 | Priced on request |
| Elite | On request | 4 | Priced on request |
| Performance Professional | On request | 3 | Priced on request |
| Performance Enterprise | On request | 3 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Pro
On requestThe entry tier. It covers around 6,000 annual local or toll-free numbers, 5 custom signals, dynamic number insertion, call transcription, ad platform conversion feedback.
Enterprise
On requestOver Pro, this tier adds:
- Around 12,000 annual numbers
- 50 custom Signals
- Advanced routing
- CRM integration
- PreSense available
Elite
On requestOver Enterprise, this tier adds:
- Around 18,000 annual numbers
- 100 custom Signals
- Full analytics suite
- Enterprise support and compliance controls
Performance Professional
On requestOver Elite, this tier adds:
- Pay-per-call network features
- Publisher and affiliate call tracking
- Payout management
Performance Enterprise
On requestOver Performance Professional, this tier adds:
- Advanced pay-per-call marketplace controls
- Fraud and duplicate detection
- Scaled publisher management
What the product covers
The full Invoca feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Dynamic number insertion
- Signal AI
- Ad platform integration
- Call transcription
- PreSense
- Call routing
- Quality management
- Compliance redaction
People bring Invoca in for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries, a home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused them. If that is not the job you are buying for, the alternatives to Invoca are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Invoca (this page) | On request | quote | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Invoca |
| Onclusive | On request | quote | - | vs Invoca |
| Roxhill | On request | quote | - | vs Invoca |
| Bloomreach | On request | quote | - | vs Invoca |
| Insider | On request | quote | - | vs Invoca |
| Swydo | €69/month | Per month by data source count | - | vs Invoca |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Invoca badges page.
Before you pay for Invoca
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 5 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Invoca against the tools that do have one before committing.
Invoca runs on web, and is published by Invoca of Santa Barbara, California, United States. The full record is on the Invoca review, and the rest of the category is under best marketing tools.
Invoca pricing questions
- How much does Invoca cost?
- Invoca publishes 5 tiers, from On request for Pro up to On request for Performance Enterprise. The cheapest paid tier is On request.
- Does Invoca have a free plan?
- Not on the record we hold: Invoca is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Pro and Enterprise on Invoca?
- Enterprise costs On request against On request, and adds around 12,000 annual numbers, 50 custom signals, advanced routing, crm integration.
- Which marketing tools can I use without paying?
- 1 of the 8 marketing tools listed alongside Invoca have a free tier: Mautic.
- What am I actually paying for with Invoca?
- The record lists 8 features across 1 area: other. In practice it is brought in for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries.
- Does Invoca charge per user?
- The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Invoca prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Invoca against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Invoca covering price, platforms and features.