Marketing · alternatives
Alternatives to Invoca
22 marketing tools sit alongside Invoca in this directory. Below is what separates each from Invoca on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 4
- Cheaper to start
- -
- Invoca starts at
- On request
Why people look past Invoca
Only what the record supports. Each point below is a figure on the Invoca entry measured against the tools listed beside it.
There is no free tier
The record for Invoca carries no free tier, so evaluating it means paying first. 4 of the 22 alternatives below can be used without paying.
Cost climbs steeply across the tiers
Invoca publishes 5 tiers, from On request up to On request. Teams that outgrow the entry plan can find the next rung a large step, the Invoca pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Cloud phone and voice communications
Priced and rated the same as Invoca on the figures we hold. The difference, if there is one, is in the feature records.
Grow better with HubSpot
- Can be used without paying; Invoca cannot.
- Publishes an entry price of $7/month, where Invoca does not.
- Sold on a subscription model rather than quote.
- 4 tiers to Invoca's 5.
Revenue intelligence platform
- Publishes an entry price of $1600/user-per-year, where Invoca does not.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; Invoca cannot.
- Sold on a Open source, no licence fee model rather than quote.
- 2 tiers to Invoca's 5.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; Invoca cannot.
- Publishes an entry price of Free, where Invoca does not.
- Sold on a Per month by event count model rather than quote.
- 4 tiers to Invoca's 5.
A/B testing for Google Analytics
- Can be used without paying; Invoca cannot.
- Publishes an entry price of Free, where Invoca does not.
- Sold on a freemium model rather than quote.
- 1 tier to Invoca's 5.
Every Invoca alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Invoca (this page) | On request | Quote | 5 | |
| DialpadIf you want conversation intelligence bundled with the phone system itself rather than layered on top of one | On request | - | - | vs Invoca |
| HubSpotIf your call volume is modest and basic call tracking inside the CRM you already pay for is enough | Free, then $7/month | Subscription | 4 | vs Invoca |
| GongIf you need conversation analysis on outbound sales calls rather than attribution on inbound marketing calls | $1600/user-per-year | - | - | vs Invoca |
| Mautic | Free | Open source, no licence fee | 2 | vs Invoca |
| Umami | Free | Per month by event count | 4 | vs Invoca |
| Google Optimize | Free | Freemium | 1 | vs Invoca |
| Swydo | €69/month | Per month by data source count | 1 | vs Invoca |
| Onclusive | On request | Quote | 1 | vs Invoca |
| Roxhill | On request | Quote | 4 | vs Invoca |
| Wunderkind | On request | Quote | 2 | vs Invoca |
| WebEngage | On request | Quote | 1 | vs Invoca |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Invoca |
| Bloomreach | On request | Quote | 2 | vs Invoca |
| Netcore Cloud | On request | Quote | 3 | vs Invoca |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Invoca |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Invoca |
| CleverTap | On request | Quote | 3 | vs Invoca |
| Insider | On request | Quote | 1 | vs Invoca |
| Optimove | On request | Quote | 1 | vs Invoca |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Invoca |
| Freshpaint | On request | Quote | 3 | vs Invoca |
| Madgicx | $49/month | Usage-based | 2 | vs Invoca |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Invoca badges page.
Cheaper ways to solve the same problem
Free to start (4)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- HubSpot , Free, then $7/month
- Mautic , Free
- Umami , Free
- Google Optimize , Free
What you would be giving up
Invoca is most often brought in for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries, a home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused them. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Invoca is broadly right and the question is cost, the Invoca pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Invoca runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Invoca alternatives
- What are the main alternatives to Invoca?
- 22 other marketing tools are listed in this directory, led by Dialpad, HubSpot, Gong, Mautic. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Invoca?
- 4 of the alternatives listed here can be used without paying: HubSpot, Mautic, Umami, Google Optimize.
- Why do people look for an alternative to Invoca?
- On the figures on record, 2 things stand out: there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from Invoca?
- Invoca is most often brought in for a multi-location healthcare group proving which paid search keywords produce booked appointments rather than just call volume, an insurance carrier feeding qualified call outcomes back into google ads so bidding optimises on written policies instead of raw calls, an automotive dealer group working out which regional campaigns generate service bookings versus tyre-kicker enquiries, a home services franchisor allocating budget across franchisees by attributing revenue-producing calls to the campaigns that caused them. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Invoca?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Invoca alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Invoca against one of these directly?
- Every alternative below has a side-by-side page against Invoca covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 22 tools beside Invoca. The category page lists the rest of the catalogue as it grows.