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Surveys · head to head

GetFeedback vs Optimove

GetFeedback logo

GetFeedback

Surveys

Customer and employee feedback platform

From
On request
Free plan
No
Full reviewWebsite
Optimove logo

Optimove

Marketing

Retention marketing platform that forces control groups and reports uplift per customer

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: GetFeedback getFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com; Optimove it requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • They diverge on capability: GetFeedback covers Employee feedback collection, Optimove covers Customer modelling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which GetFeedback and Optimove actually diverge.

Attributes where GetFeedback and Optimove differ
AttributeGetFeedbackOptimove
PlatformsWebWeb, iOS, Android, REST API
CategorySurveysMarketing
Founded2013Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetFeedback

  • Employee feedback collection
  • Survey creation
  • Analytics dashboard
  • Text analytics
  • Mobile app
  • Action planning
  • Reporting
  • Integrations

Only in Optimove

  • Customer modelling
  • Mandatory control groups
  • Optibot
  • Multichannel orchestration
  • Self-optimising campaigns
  • Realtime triggers

What people use each for

The jobs each tool is most often brought in to do.

GetFeedback

  • Collecting website visitor feedback with trigger based formsnot Optimove
  • Diagnosing checkout abandonment and drop-off pointsnot Optimove
  • Running always-on feedback buttons across a sitenot Optimove

Optimove

  • An operator that has to prove incremental revenue from retention marketing to a finance committeenot GetFeedback
  • Segmenting a customer base by predicted value and lifecycle stage rather than by campaign list membershipnot GetFeedback
  • Running hundreds of small always-on campaigns where per-campaign uplift decides which survivenot GetFeedback
  • Coordinating retention messaging with paid audience suppression so lapsed customers are not paid for twicenot GetFeedback

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetFeedback

  • GetFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com
  • The Starter plan collects up to 1,000 responses per month
  • The Plus plan collects up to 2,000 responses per month
  • The always-on feedback button and embedded forms require the Plus plan
  • The trial is 7 days
  • Mobile app feedback is listed as coming soon rather than available
  • The self-serve plans are described as designed for new customers, with existing Enterprise agreements handled separately

Optimove

  • It requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • Pricing is based on tracked customers, so an inflated database of accounts that will never return costs money exactly like an unpruned email list does.
  • The modelling layer is largely opaque, so when a lifecycle stage assignment looks wrong there is limited ability to inspect why beyond vendor support.
  • The interface is dense and built for daily operators, and occasional users typically never become independent in it.
  • Email delivery is through bundled or third-party sending infrastructure rather than an in-house ESP, which adds a party to any deliverability investigation.

Pricing, plan by plan

GetFeedback

On request
  • GetFeedback Platform$undefined/month
    • Employee feedback
    • Survey creation
    • Analytics

Optimove

On request
  • Optimove$undefined/year
    • Priced by number of tracked customers
    • Channel modules and Kumulos-derived mobile messaging licensed separately
    • Annual contract including onboarding services

Which should you pick?

Choose GetFeedback if

  • You need employee feedback collection.
  • You also want survey creation.
GetFeedback review

Choose Optimove if

  • You need customer modelling.
  • You work on Web, iOS, Android, REST API.
  • You also want mandatory control groups.
Optimove review

Questions people ask

Is GetFeedback or Optimove better?
Neither clearly leads. GetFeedback starts at On request and Optimove at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetFeedback or Optimove?
GetFeedback starts at On request and Optimove at On request.
Does GetFeedback or Optimove run on more platforms?
GetFeedback runs on Web. Optimove runs on Web, iOS, Android, REST API.
What is GetFeedback best used for?
GetFeedback is most often used for collecting website visitor feedback with trigger based forms, diagnosing checkout abandonment and drop-off points, running always-on feedback buttons across a site. Of those, collecting website visitor feedback with trigger based forms and diagnosing checkout abandonment and drop-off points are not what Optimove is typically brought in for.
What can GetFeedback do that Optimove cannot?
GetFeedback covers Employee feedback collection, Survey creation, Analytics dashboard, Text analytics. Optimove covers Customer modelling, Mandatory control groups, Optibot, Multichannel orchestration.

Answered from the vendors’ own pages

GetFeedback: How is GetFeedback priced?

GetFeedback uses a response-based pricing model with two subscription tiers differentiated by monthly response volume limits: Starter plan up to 1,000 responses and Plus plan up to 2,000 responses. Annual plans offer 17% savings compared to monthly billing.

Source
Optimove: Why does it insist on control groups?

Because uplift is the reported metric. Without a holdout the platform cannot attribute revenue, and the reporting that justifies the licence stops working.

GetFeedback: Does GetFeedback offer a free trial?

GetFeedback provides a 7-day free trial for new users to test all platform features before committing to a paid plan.

Source
Optimove: Is it only for iGaming?

No, but that is where its density of customers and its default lifecycle models are strongest. Subscription retail and financial services are the other common verticals.

Optimove: Can it send email itself?

It orchestrates and personalises, then sends through connected delivery infrastructure. Deliverability remains a shared responsibility with that provider.

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