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Sales Enablement · head to head

Gainsight vs Natero

Gainsight logo

Gainsight

Sales Enablement

The #1 Customer Success Platform

From
$2500/month
Rated
-
Full reviewWebsite
N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: Gainsight covers Health scores, Natero covers Predictive health scores.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gainsight and Natero actually diverge.

Attributes where Gainsight and Natero differ
AttributeGainsightNatero
Starting price$2500/month$800/month
CategorySales EnablementCustomer Success
Founded20112012

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gainsight

  • Health scores
  • Churn prediction
  • Playbook automation
  • Customer 360 view
  • Journey orchestration
  • HubSpot
  • Ios support
  • Android support

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks

Both cover

  • Salesforce
  • Slack
  • Zendesk
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gainsight

  • Customer Success
  • Retentionnot Natero
  • Health Scoringnot Natero

Natero

  • Customer Success
  • Predictive Analyticsnot Gainsight
  • Machine Learningnot Gainsight

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gainsight

  • Limited customization options; teams resort to exports and scripts when platform lacks required fields
  • Integration reliability issues; broken connectors and schema changes create stale health scores
  • Cannot automatically track emails within the platform; requires manual logging or third-party solutions
  • Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
  • High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

Gainsight

$2500/month
  • Essentials$2500/month
    • Health scores
    • Customer 360
    • Playbooks
  • Enterprise$5000/month
    • Advanced analytics
    • AI predictions
    • Custom integrations

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose Gainsight if

  • You need health scores.
  • You also want churn prediction.
Gainsight review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is Gainsight or Natero better?
Neither clearly leads. Gainsight starts at $2500/month and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gainsight or Natero?
Gainsight starts at $2500/month and Natero at $800/month.
Does Gainsight or Natero run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Gainsight best used for?
Gainsight is most often used for customer success, retention, health scoring. Of those, retention and health scoring are not what Natero is typically brought in for.
What can Gainsight do that Natero cannot?
Gainsight covers Health scores, Churn prediction, Playbook automation, Customer 360 view. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Salesforce, Slack, Zendesk, Web support.

Answered from the vendors’ own pages

Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source
Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source
Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source
Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

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