Softwr

Customer Success · head to head

Custify vs Gainsight

Custify logo

Custify

Customer Success

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite
Gainsight logo

Gainsight

Sales Enablement

The #1 Customer Success Platform

From
$2500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Custify no mobile app for on-the-go customer success management; Gainsight limited customization options; teams resort to exports and scripts when platform lacks required fields
  • They diverge on capability: Custify covers Playbooks, Gainsight covers Churn prediction.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Custify and Gainsight actually diverge.

Attributes where Custify and Gainsight differ
AttributeCustifyGainsight
Starting price$399/month$2500/month
Pricing modelUnknownsubscription
CategoryCustomer SuccessSales Enablement
Founded20172011

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Custify

  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Intercom
  • Stripe

Only in Gainsight

  • Churn prediction
  • Playbook automation
  • Customer 360 view
  • Journey orchestration
  • Slack
  • Zendesk
  • Ios support
  • Android support

Both cover

  • Health scores
  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Custify

  • Customer Success
  • Saasnot Gainsight
  • Automationnot Gainsight

Gainsight

  • Customer Success
  • Retentionnot Custify
  • Health Scoringnot Custify

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Gainsight

  • Limited customization options; teams resort to exports and scripts when platform lacks required fields
  • Integration reliability issues; broken connectors and schema changes create stale health scores
  • Cannot automatically track emails within the platform; requires manual logging or third-party solutions
  • Long implementation and setup; typically requires 12-24 weeks and mandatory implementation services
  • High total cost of ownership; Year 1 costs often exceed $200K including required professional services

Pricing, plan by plan

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Gainsight

$2500/month
  • Essentials$2500/month
    • Health scores
    • Customer 360
    • Playbooks
  • Enterprise$5000/month
    • Advanced analytics
    • AI predictions
    • Custom integrations

Which should you pick?

Choose Custify if

  • You need playbooks.
  • You also want task automation.
Custify review

Choose Gainsight if

  • You need churn prediction.
  • You also want playbook automation.
Gainsight review

Questions people ask

Is Custify or Gainsight better?
Neither clearly leads. Custify starts at $399/month and Gainsight at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Custify or Gainsight?
Custify starts at $399/month and Gainsight at $2500/month.
Does Custify or Gainsight run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Custify best used for?
Custify is most often used for customer success, saas, automation. Of those, saas and automation are not what Gainsight is typically brought in for.
What can Custify do that Gainsight cannot?
Custify covers Playbooks, Task automation, Customer 360, Churn alerts. Gainsight covers Churn prediction, Playbook automation, Customer 360 view, Journey orchestration. Both handle Health scores, Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Gainsight: Does Gainsight offer a free tier?

Gainsight does not offer a free trial for the main Customer Success Cloud platform. Gainsight PX (product analytics) offers a free Starter tier supporting up to 100 monthly active users.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Gainsight: How is Gainsight priced?

Gainsight prices at $150-$300 per user/month for tier plans, but the main CS Cloud pricing is based on customer records managed. Initial deployments managing 500-1,500 customer records typically cost $60,000-$120,000 annually, with Year 1 costs often exceeding $200K including mandatory implementation.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
Gainsight: What are Gainsight's core features?

Gainsight offers health scoring, customer journey orchestration, playbooks, in-app engagement, reporting, customer data consolidation via Customer 360, and Staircase AI for real-time engagement insights. It also includes Skilljar for customer education and Communities for self-service support.

Source
Gainsight: What CRM integrations are available?

Gainsight integrates with Salesforce, HubSpot, and Slack. The Salesforce connector syncs account data, the HubSpot connector ingests engagement data, and Slack automation sends Gainsight notifications and alerts to channels.

Share

Related pages

More on Custify

More on Gainsight

Keep looking

Other head to heads