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Business Intelligence · head to head

DashThis vs Klipfolio

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Klipfolio logo

Klipfolio

Business Intelligence

Dashboard and reporting for teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Klipfolio has a free tier, so it costs nothing to try first.
  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Klipfolio requires Formula knowledge for complex data transformations
  • They diverge on capability: DashThis covers Unlimited users, Klipfolio covers Pre-built Metrics.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Klipfolio actually diverge.

Attributes where DashThis and Klipfolio differ
AttributeDashThisKlipfolio
Starting price$44/monthFree
Pricing modelPer month by dashboard countUnknown
Free tierNoYes
PlatformsWebWeb, Mobile
FoundedUnknown2001

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Klipfolio

  • Pre-built Metrics
  • Real-time Data
  • Custom Visualizations
  • Data Modeling
  • TV Display
  • Google Analytics
  • HubSpot
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Klipfolio
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Klipfolio
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Klipfolio
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Klipfolio

Klipfolio

  • KPI monitoringnot DashThis
  • Real-time dashboardsnot DashThis
  • TV dashboardsnot DashThis
  • Team metricsnot DashThis
  • Client reportingnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Klipfolio

  • Requires Formula knowledge for complex data transformations
  • Dashboard setup is time-consuming with each widget built individually
  • Performance slows with very large datasets or intricate dashboard complexity

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Klipfolio

Free
  • PowerMetrics FreeFree
    • 3 users
    • 250 metric instances
    • Limited data sources
  • Klips Starter$90/month
    • 1-5 dashboards
    • Limited data sources
    • Basic customization
  • Klips Professional$350/month
    • Unlimited dashboards
    • All data connectors
    • Advanced formulas

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Klipfolio if

  • You need pre-built metrics.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want real-time data.
Klipfolio review

Questions people ask

Is DashThis or Klipfolio better?
Neither clearly leads. DashThis starts at $44/month and Klipfolio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Klipfolio?
Klipfolio has a free tier; the other does not. Paid plans start at $44/month for DashThis and Free for Klipfolio.
Does DashThis or Klipfolio run on more platforms?
DashThis runs on Web. Klipfolio runs on Web, Mobile.
Can I use Klipfolio for free?
Yes. Klipfolio has a free tier, so you can try it without paying. DashThis starts at $44/month.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Klipfolio is typically brought in for.
What can DashThis do that Klipfolio cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Klipfolio covers Pre-built Metrics, Real-time Data, Custom Visualizations, Data Modeling.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Klipfolio: What is Klipfolio's pricing model?

Klipfolio offers two products: Klips (original dashboard builder) starting at $90/month, and PowerMetrics (metrics-focused) with a free plan for up to 3 users and 250 metrics. Both offer 14-day free trials.

Source
DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Klipfolio: How many data sources does Klipfolio support?

Klipfolio connects to over 140 data connectors including databases, APIs, spreadsheets, and SaaS applications for seamless data aggregation.

Source
DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Klipfolio: Do I need technical skills to use Klipfolio?

Basic dashboard creation uses drag-and-drop interface, but advanced features require Excel-like formulas and some data transformation knowledge. Non-technical users often need developer help for complex visualizations.

Source
DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

Klipfolio: Can Klipfolio replace Tableau?

Klipfolio works better for smaller teams and faster setup, while Tableau offers deeper analysis and visual sophistication. Klipfolio is more cost-effective; Tableau is more powerful for enterprise analytics.

Source
Klipfolio: Is there a free version of Klipfolio?

PowerMetrics has a free plan supporting 3 users and 250 metric instances. Klips (the dashboard builder) offers a 14-day free trial but no permanent free tier.

Source
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