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CRM · head to head

Freshsales vs Level AI

Freshsales logo

Freshsales

CRM

Smart CRM for growing businesses

From
$19/month
Free plan
No
Full reviewWebsite
Level AI logo

Level AI

Customer Support

AI quality assurance and agent assist for mid-market and enterprise contact centres

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Freshsales contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price; Level AI pricing combines a per-agent fee, a platform licence and usage-based components, so the number quoted per agent is not the number you pay and budgets set from a per-seat figure alone come in short.
  • They diverge on capability: Freshsales covers Contact management, Level AI covers Automated QA scoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshsales and Level AI actually diverge.

Attributes where Freshsales and Level AI differ
AttributeFreshsalesLevel AI
Starting price$19/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
CategoryCRMCustomer Support
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshsales

  • Contact management
  • Lead scoring
  • Sales pipeline
  • Activity tracking
  • Email sync
  • AI insights
  • Workflow automation
  • Gmail

Only in Level AI

  • Automated QA scoring
  • Semantic intent search
  • Agent assist
  • Coaching workflows
  • Custom scorecards
  • Voice of customer analytics
  • Dispute and calibration
  • CCaaS integrations

What people use each for

The jobs each tool is most often brought in to do.

Freshsales

  • Sales CRM with built in email, phone and chatnot Level AI
  • Managing deals, pipelines and sales sequencesnot Level AI

Level AI

  • A 400-seat support organisation reviewing 2 per cent of calls manually and wanting compliance coverage across the whole volume without adding QA headcountnot Freshsales
  • A regulated financial services contact centre that must evidence disclosure wording on every recorded call rather than on a samplenot Freshsales
  • A support operation onboarding a new outsourced site and needing week-one visibility into how the vendor agents actually handle contactsnot Freshsales
  • A CX team trying to work out why average handle time rose 20 per cent by clustering contact drivers across a quarter of interactionsnot Freshsales

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshsales

  • Contact scoring, sales sequences and territory management require the Pro plan at $39 per user per month, more than four times the Growth price
  • Forecasting insights, custom modules, sandbox and audit logs are Enterprise only at $59 per user per month
  • Every published price requires annual billing
  • The Freddy AI agent is billed separately at $49 per 100 sessions
  • Branded documents are a further $19 per user add on
  • No contact limits are stated for any tier on the pricing page

Level AI

  • Pricing combines a per-agent fee, a platform licence and usage-based components, so the number quoted per agent is not the number you pay and budgets set from a per-seat figure alone come in short.
  • Integration to each contact centre or CRM system is charged as a separate implementation fee, which means a team running voice on one platform and chat on another pays twice before a single interaction is scored.
  • The unit economics do not work below roughly a hundred agents; smaller teams get quoted enterprise minimums that cost more than the QA analyst they were trying to avoid hiring.
  • Automated scores are only as good as the scorecard behind them, and the calibration work to get semantic questions scoring consistently falls on your QA team over several weeks before anyone trusts the output.
  • Transcription and semantic accuracy degrade on heavily accented speech, poor telephony audio and languages outside the main supported set, so multilingual operations often end up running manual QA in parallel for some queues anyway.

Pricing, plan by plan

Freshsales

$19/month
  • Starter$19/month
    • Contact & account management
    • Pipeline management
  • Growth$39/month
    • Everything in Starter
    • Sales automation
    • Territory management
  • Pro$65/month
    • Everything in Growth
    • Forecasting
    • Advanced customization

Level AI

On request
  • Level AI$undefined/year
    • Automated QA on all interactions
    • Custom scorecards
    • Semantic search

Which should you pick?

Choose Freshsales if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want lead scoring.
Freshsales review

Choose Level AI if

  • You need automated qa scoring.
  • You also want semantic intent search.
Level AI review

Questions people ask

Is Freshsales or Level AI better?
Neither clearly leads. Freshsales starts at $19/month and Level AI at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshsales or Level AI?
Freshsales starts at $19/month and Level AI at On request.
Does Freshsales or Level AI run on more platforms?
Freshsales runs on Web, Ios, Android. Level AI runs on Web.
What is Freshsales best used for?
Freshsales is most often used for sales crm with built in email, phone and chat, managing deals, pipelines and sales sequences. Of those, sales crm with built in email, phone and chat and managing deals, pipelines and sales sequences are not what Level AI is typically brought in for.
What can Freshsales do that Level AI cannot?
Freshsales covers Contact management, Lead scoring, Sales pipeline, Activity tracking. Level AI covers Automated QA scoring, Semantic intent search, Agent assist, Coaching workflows.

Answered from the vendors’ own pages

Freshsales: Is there a free trial for Freshsales?

Yes, Freshsales offers a 21-day free trial with no credit card required and no strings attached.

Source
Level AI: Does Level AI publish pricing?

No. Quotes are built per deployment from agent count, channel mix and product modules, and integration fees are added on top.

Freshsales: How do I learn pricing for Freshsales?

Pricing is not listed on the main product pages. The site directs users to request a demo or sign up for the free trial to discuss pricing with the sales team.

Source
Level AI: Can it replace our QA analysts?

It replaces the sampling and scoring work, not the judgement. Teams typically keep analysts for calibration, disputes and coaching design.

Freshsales: Is a demo required to see pricing?

The site prominently features demo and trial signup options, suggesting that pricing is discussed during the sales consultation process rather than published as standard tiers.

Source
Level AI: Does it work without a cloud contact centre platform?

It needs recordings and metadata from somewhere. If your telephony does not expose those through an integration or API, this is not a fit.

Level AI: How long does implementation take?

Expect weeks, not days. Connecting systems is quick; getting scorecards calibrated to the point where team leaders act on the scores takes longer.

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