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Cybersecurity · head to head

Enpass vs Freshpaint

Enpass logo

Enpass

Cybersecurity

Offline-first password manager that stores your vault locally instead of the cloud

From
Free
Rated
-
Full reviewWebsite
Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Enpass has a free tier, so it costs nothing to try first.
  • Each has a real cost: Enpass no built-in cloud sync of its own, so users must configure a third-party storage provider for multi-device sync.; Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • They diverge on capability: Enpass covers Offline vaults, Freshpaint covers PHI detection and redaction.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Enpass and Freshpaint actually diverge.

Attributes where Enpass and Freshpaint differ
AttributeEnpassFreshpaint
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Platformsweb, ios, android, windows, mac, linuxWeb
CategoryCybersecurityMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Enpass

  • Offline vaults
  • Bring-your-own-cloud sync
  • Autofill and password generator
  • Password audit
  • Business admin console
  • Cross-platform apps

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

What people use each for

The jobs each tool is most often brought in to do.

Enpass

  • Storing passwords without trusting a vendor's cloudnot Freshpaint
  • Syncing a vault via personal cloud storagenot Freshpaint
  • Managing a household's shared loginsnot Freshpaint
  • Provisioning team vaults with SSO-adjacent admin controlsnot Freshpaint

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Enpass
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Enpass
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Enpass
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Enpass

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Enpass

  • No built-in cloud sync of its own, so users must configure a third-party storage provider for multi-device sync.
  • Mobile Lite tier caps vaults at 25 items, pushing active mobile users toward a paid plan quickly.
  • Lacks dark web monitoring and breach alerting found in some competing password managers.
  • Team/business plan lacks a native SSO login option comparable to enterprise-grade competitors.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Pricing, plan by plan

Enpass

Free
  • LiteFree
    • Up to 25 items on mobile
    • Unlimited items on desktop trial
    • No cloud sync
  • Individual$1.99/month
    • Unlimited items
    • Cloud sync via own storage provider
    • Unlimited devices
  • Family$2.99/month
    • Up to 6 members
    • Shared vaults
    • Unlimited devices per member
  • Business$1.99/month
    • Per-user pricing billed yearly
    • Admin console
    • Microsoft 365 / Google Workspace integration

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Which should you pick?

Choose Enpass if

  • You need offline vaults.
  • You want to start without paying.
  • You work on web, ios, android, windows, mac, linux.
  • You also want bring-your-own-cloud sync.
Enpass review

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Questions people ask

Is Enpass or Freshpaint better?
Neither clearly leads. Enpass starts at Free and Freshpaint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Enpass or Freshpaint?
Enpass has a free tier; the other does not. Paid plans start at Free for Enpass and On request for Freshpaint.
Does Enpass or Freshpaint run on more platforms?
Enpass runs on web, ios, android, windows, mac, linux. Freshpaint runs on Web.
Can I use Enpass for free?
Yes. Enpass has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Enpass best used for?
Enpass is most often used for storing passwords without trusting a vendor's cloud, syncing a vault via personal cloud storage, managing a household's shared logins, provisioning team vaults with sso-adjacent admin controls. Of those, storing passwords without trusting a vendor's cloud and syncing a vault via personal cloud storage are not what Freshpaint is typically brought in for.
What can Enpass do that Freshpaint cannot?
Enpass covers Offline vaults, Bring-your-own-cloud sync, Autofill and password generator, Password audit. Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

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