Softwr

Scheduling · head to head

Boulevard vs Fresha

Boulevard logo

Boulevard

Scheduling

Client experience platform for salons

From
$140/month
Rated
-
Full reviewWebsite
Fresha logo

Fresha

Scheduling

Free salon and spa software

From
149.95/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Fresha team and Enterprise pricing not publicly displayed; custom quotes required
  • They diverge on capability: Boulevard covers Intelligent scheduling, Fresha covers Online booking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Boulevard and Fresha actually diverge.

Attributes where Boulevard and Fresha differ
AttributeBoulevardFresha
Starting price$140/month149.95/month
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
Founded20162015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Scheduling).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics
  • QuickBooks
  • Xero

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Staff scheduling
  • Marketing tools
  • Reports & analytics
  • Apple Calendar
  • Facebook

Both cover

  • Point of sale
  • Inventory management
  • Google Calendar
  • Stripe
  • Instagram
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Fresha
  • Running point of sale and card payments alongside schedulingnot Fresha
  • Automated client messaging, intake forms and marketing campaignsnot Fresha

Fresha

  • Salon managementnot Boulevard
  • Spa schedulingnot Boulevard
  • Appointment bookingnot Boulevard
  • Beauty service businessesnot Boulevard
  • Wellness centersnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Fresha

  • Team and Enterprise pricing not publicly displayed; custom quotes required
  • All pricing excludes 5% sales tax; actual cost will be higher

Pricing, plan by plan

Boulevard

$140/month
  • Essentials$140/month
    • Up to 5 professionals
    • 100 free texts
    • 500 free email blasts
  • Premier$234/month
    • Unlimited professionals
    • 250 free texts
    • 1000 free email blasts
  • Prestige$328/month
    • Forms add-on
    • 2500 free texts
    • 10000 free email blasts
  • Enterprise$null/month
    • Custom pricing

Fresha

149.95/month
  • Independent$149.95/month
    • Single calendar column
    • For one-person businesses
    • 7-day trial available
  • Team$null/month
    • Custom pricing
    • Multiple calendar columns
    • For businesses with multiple team members
  • Enterprise$null/month
    • Custom pricing
    • For high-volume businesses with 20+ team members
    • All core features

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Fresha if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Questions people ask

Is Boulevard or Fresha better?
Neither clearly leads. Boulevard starts at $140/month and Fresha at 149.95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Fresha?
Boulevard starts at $140/month and Fresha at 149.95/month.
Does Boulevard or Fresha run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Fresha runs on Web, Ios, Android.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Fresha is typically brought in for.
What can Boulevard do that Fresha cannot?
Boulevard covers Intelligent scheduling, Client profiles, Staff management, Gift cards & packages. Fresha covers Online booking, Appointment management, Client database, Staff scheduling. Both handle Point of sale, Inventory management, Google Calendar, Stripe.

Answered from the vendors’ own pages

Boulevard: What is Boulevard's pricing per location?

Essentials starts at $140/month, Premier at $234/month, and Prestige at $328/month per location. These prices reflect a current 10% new customer discount; standard rates are $176, $293, and $410 respectively.

Source
Fresha: How much does Fresha cost?

Fresha's Independent plan starts at AED 149.95 per month (excludes 5% sales tax), which includes a single calendar column for one-person businesses. A 7-day free trial is available. Team and Enterprise plans use custom pricing based on business needs and team size.

Source
Boulevard: What professional limits apply to Boulevard plans?

Essentials supports up to 5 professionals. Premier and Prestige support unlimited professionals. Enterprise is available for large complex operations requiring custom solutions.

Source
Fresha: What does the Fresha Team plan add?

The Team plan offers multiple calendar columns for businesses with multiple team members. Pricing is customized based on team size and needs. It includes all core features like scheduling, point of sale, client management, online store, and marketing tools, with a 7-day trial available.

Source
Boulevard: What messaging allowances come with Boulevard?

Essentials includes 100 free texts and 500 free email blasts monthly. Premier includes 250 texts and 1000 blasts. Prestige includes 2500 texts and 10000 blasts. Additional messaging packages and automation features are available as add-ons.

Source
Fresha: Does Fresha charge additional fees beyond the subscription?

Yes, Fresha offers optional pay-as-you-go add-ons including SMS messaging (AED 0.15 per message after 20 free monthly), marketing emails (AED 0.08 each after 50 free monthly), and premium features like Google Rating Boost (AED 35.95/location monthly), Team Connect, and Xero Accounting integration. Payment processing charges 4.90% plus AED 0.75 per transaction.

Source
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