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Fleet Management · head to head

Fleet Complete vs What3words

Fleet Complete logo

Fleet Complete

Fleet Management

Telematics and asset tracking sold mainly through mobile network operators

From
On request
Free plan
No
Full reviewWebsite
What3words logo

What3words

Maps

What3words has divided the world into 3m squares and given each one

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Fleet Complete because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.; What3words the free API plan includes no coordinate conversion, only AutoSuggest, and is rate limited to 5 requests per second
  • They diverge on capability: Fleet Complete covers Vehicle tracking, What3words covers Core Functionality.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fleet Complete and What3words actually diverge.

Attributes where Fleet Complete and What3words differ
AttributeFleet CompleteWhat3words
Pricing modelquotefreemium
PlatformsWeb, iOS, AndroidWeb
CategoryFleet ManagementMaps

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleet Complete

  • Vehicle tracking
  • Hours of service
  • Asset trackers
  • Field dispatch
  • Dashcams
  • Maintenance reminders

Only in What3words

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Fleet Complete

  • A mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationshipnot What3words
  • Mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one consolenot What3words
  • Canadian operators wanting a domestic vendor with local support and Telus channel billingnot What3words
  • Service businesses that want basic dispatch and vehicle tracking without buying a separate field service platformnot What3words

What3words

  • Referring to a 3 metre square location with three wordsnot Fleet Complete
  • Adding location entry to a delivery or dispatch appnot Fleet Complete
  • Converting between coordinates and what3words addresses via APInot Fleet Complete

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleet Complete

  • Because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • Hardware is bundled into the subscription over a multi-year term, so a fleet that shrinks mid-contract keeps paying for units that are sitting in a store cupboard unless it negotiated a downsizing clause up front.
  • The product line was assembled by acquisition, so hours of service, European tracking and the core platform originated as separate products, leaving overlapping apps, duplicate logins and features that exist in one region but not another.
  • The third-party integration ecosystem is far smaller than the marketplaces run by Geotab or Samsara, so bespoke connections to a maintenance or payroll system usually mean building against the API yourself.
  • The web console and reporting look and behave like software designed a decade ago, and administrators who have used a newer platform will find the reporting builder slow and the exports rigid.

What3words

  • The free API plan includes no coordinate conversion, only AutoSuggest, and is rate limited to 5 requests per second
  • Converting to and from what3words addresses starts on the Basic plan at $9.99 per month for 1,000 conversions
  • Priority and developer support require the Standard plan at $45 per month
  • 24/7 phone support requires the Plus plan at $125 per month
  • Custom invoicing and annual payment require the Premium plan at $300 per month
  • Overage pricing is not published; the page states only that a fair usage policy applies
  • The three word address scheme is proprietary and licensed rather than open data

Pricing, plan by plan

Fleet Complete

On request
  • Fleet Complete$undefined/year
    • Per vehicle subscription, hardware included
    • Term length usually tied to the reselling carrier agreement
    • Asset trackers priced separately from vehicle units

What3words

On request

No published plan breakdown. See the What3words review.

Which should you pick?

Choose Fleet Complete if

  • You need vehicle tracking.
  • You work on Web, iOS, Android.
  • You also want hours of service.
Fleet Complete review

Choose What3words if

  • You need core functionality.
  • You also want user interface.
What3words review

Questions people ask

Is Fleet Complete or What3words better?
Neither clearly leads. Fleet Complete starts at On request and What3words at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleet Complete or What3words?
Fleet Complete starts at On request and What3words at On request.
Does Fleet Complete or What3words run on more platforms?
Fleet Complete runs on Web, iOS, Android. What3words runs on Web.
What is Fleet Complete best used for?
Fleet Complete is most often used for a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship, mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console, canadian operators wanting a domestic vendor with local support and telus channel billing, service businesses that want basic dispatch and vehicle tracking without buying a separate field service platform. Of those, a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship and mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console are not what What3words is typically brought in for.
What can Fleet Complete do that What3words cannot?
Fleet Complete covers Vehicle tracking, Hours of service, Asset trackers, Field dispatch. What3words covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Fleet Complete: Do I buy Fleet Complete directly or through my mobile operator?

Both are possible, but the majority of North American customers buy through AT&T or Telus. Check which entity the contract is with, because it determines your support path, your billing cycle and your renewal date.

Fleet Complete: What happens to the hardware if I cancel?

Devices supplied as part of a subsidised subscription are normally recovered or charged for on early termination. Ask for the exact clause before signing, because it is where the real cost of leaving sits.

Fleet Complete: Is it a fit for a fleet of five vans?

It will work, but small fleets get a better deal from vendors that publish pricing and sell month to month. Fleet Complete pricing improves with volume and a carrier relationship.

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