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Fleet Management · head to head

Webfleet vs What3words

Webfleet logo

Webfleet

Fleet Management

European fleet telematics, owned by Bridgestone since the TomTom Telematics sale

From
On request
Free plan
No
Full reviewWebsite
What3words logo

What3words

Maps

What3words has divided the world into 3m squares and given each one

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Webfleet ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.; What3words the free API plan includes no coordinate conversion, only AutoSuggest, and is rate limited to 5 requests per second
  • They diverge on capability: Webfleet covers Tachograph management, What3words covers Core Functionality.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Webfleet and What3words actually diverge.

Attributes where Webfleet and What3words differ
AttributeWebfleetWhat3words
Pricing modelquotefreemium
PlatformsWeb, iOS, AndroidWeb
CategoryFleet ManagementMaps

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Webfleet

  • Tachograph management
  • OptiDrive 360
  • LINK devices
  • PRO driver terminals
  • Tyre and vehicle data
  • Video telematics

Only in What3words

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Webfleet

  • A haulage operator running heavy goods vehicles across EU borders that must download tachograph data remotely and prove driving-time compliancenot What3words
  • A European van fleet that wants driver coaching and fuel reporting without buying an American platform with unused compliance modulesnot What3words
  • An organisation already buying Bridgestone tyres and maintenance that can fold telematics into an existing service contractnot What3words
  • Fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone appnot What3words

What3words

  • Referring to a 3 metre square location with three wordsnot Webfleet
  • Adding location entry to a delivery or dispatch appnot Webfleet
  • Converting between coordinates and what3words addresses via APInot Webfleet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Webfleet

  • Ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • North American coverage is thin next to the European operation, with a smaller partner network and an hours of service product that is not competitive with purpose-built ELD vendors.
  • Useful compliance capability sits in add-on tiers, so remote tachograph download and advanced reporting push the real per vehicle cost well above the entry quote.
  • The camera line arrived later than the market and offers less on-device detection and less coaching workflow than Lytx or Samsara, so safety-driven buyers often end up running a second system.
  • Contracts are hardware-led and usually multi-year, so replacing Webfleet means either running out the term or writing off installed devices that have no resale value.

What3words

  • The free API plan includes no coordinate conversion, only AutoSuggest, and is rate limited to 5 requests per second
  • Converting to and from what3words addresses starts on the Basic plan at $9.99 per month for 1,000 conversions
  • Priority and developer support require the Standard plan at $45 per month
  • 24/7 phone support requires the Plus plan at $125 per month
  • Custom invoicing and annual payment require the Premium plan at $300 per month
  • Overage pricing is not published; the page states only that a fair usage policy applies
  • The three word address scheme is proprietary and licensed rather than open data

Pricing, plan by plan

Webfleet

On request
  • Webfleet$undefined/year
    • Per vehicle subscription in feature tiers
    • Hardware bought outright or amortised over the term
    • Tachograph and remote download sold as add-ons

What3words

On request

No published plan breakdown. See the What3words review.

Which should you pick?

Choose Webfleet if

  • You need tachograph management.
  • You work on Web, iOS, Android.
  • You also want optidrive 360.
Webfleet review

Choose What3words if

  • You need core functionality.
  • You also want user interface.
What3words review

Questions people ask

Is Webfleet or What3words better?
Neither clearly leads. Webfleet starts at On request and What3words at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Webfleet or What3words?
Webfleet starts at On request and What3words at On request.
Does Webfleet or What3words run on more platforms?
Webfleet runs on Web, iOS, Android. What3words runs on Web.
What is Webfleet best used for?
Webfleet is most often used for a haulage operator running heavy goods vehicles across eu borders that must download tachograph data remotely and prove driving-time compliance, a european van fleet that wants driver coaching and fuel reporting without buying an american platform with unused compliance modules, an organisation already buying bridgestone tyres and maintenance that can fold telematics into an existing service contract, fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone app. Of those, a haulage operator running heavy goods vehicles across eu borders that must download tachograph data remotely and prove driving-time compliance and a european van fleet that wants driver coaching and fuel reporting without buying an american platform with unused compliance modules are not what What3words is typically brought in for.
What can Webfleet do that What3words cannot?
Webfleet covers Tachograph management, OptiDrive 360, LINK devices, PRO driver terminals. What3words covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Webfleet: Is Webfleet still connected to TomTom?

No. TomTom sold the telematics business to Bridgestone in 2019. There is still navigation and mapping heritage in the driver terminals, but the owner and the strategy are Bridgestone.

Webfleet: Can it handle US ELD requirements?

There is an offering, but it is not the strength of the platform. A fleet whose main problem is US hours of service compliance should look at vendors built around that mandate.

Webfleet: Do I have to buy Bridgestone tyres to use it?

No. The tyre services integration is optional. It is worth pricing as a bundle if you already buy from Bridgestone, because that is where the discounting sits.

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