Automation & Integration · head to head
Fivetran vs Lytics
Fivetran
Automation & Integration
The most trusted data movement platform
- From
- Free
- Rated
- -
L
Lytics
Automation & Integration
The customer data platform for personalization
- From
- $400/month
- Rated
- -
The short version
- Only Fivetran has a free tier, so it costs nothing to try first.
- Each has a real cost: Fivetran billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried; Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
- They diverge on capability: Fivetran covers Automated data pipeline, Lytics covers Data collection.
Where they differ
Only the attributes on which Fivetran and Lytics actually diverge.
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Automation & Integration).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Fivetran
- Automated data pipeline
- Change Data Capture
- Data transformation
- Real-time sync
- Monitoring
- Data quality
- Scheduling
- Notifications
Only in Lytics
- Data collection
- Audience segmentation
- Predictive analytics
- Personalization
- Real-time activation
- Analytics
- API access
- 100+ integrations
Both cover
- SOC2
- GDPR
- Cloud deployment
- Web support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
Fivetran
- Managed data pipelines from SaaS sources into a warehousenot Lytics
- Keeping a warehouse in sync with production databases without writing connectorsnot Lytics
Lytics
- Building unified customer profiles from behavioural and marketing datanot Fivetran
- Segmenting audiences and syncing them to marketing destinationsnot Fivetran
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Fivetran
- Billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
- Each connection follows its own cost curve, so total spend is hard to predict before running a pipeline
- The free plan allows 500,000 monthly active rows, 3,500 activation rows and 5,000 model runs
- Transformations are metered separately, from $0.01 per model run above 5,000 down to $0.002 above 100,000
- A schema change upstream that touches many rows raises the bill without any change on the customer's side
Lytics
- Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
- Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
- The free Developer tier is capped at 2M monthly credits and 10 domains
- The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
- Enterprise begins above 10M credits and is quoted rather than published
Pricing, plan by plan
Fivetran
Free- FreeFree
- Limited connectors
- Basic support
- Standard$300/month
- 500+ connectors
- Priority support
- Enterprise$1000/month
- Custom connectors
- Dedicated support
Lytics
$400/month- Professional$400/month
- Core CDP features
- Advanced$1200/month
- Advanced personalization
- Priority support
- Enterprise$3000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Fivetran if
- You need automated data pipeline.
- You want to start without paying.
- You work on Web, Cloud.
- You also want change data capture.
Questions people ask
- Is Fivetran or Lytics better?
- Neither clearly leads. Fivetran starts at Free and Lytics at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Fivetran or Lytics?
- Fivetran has a free tier; the other does not. Paid plans start at Free for Fivetran and $400/month for Lytics.
- Does Fivetran or Lytics run on more platforms?
- Fivetran runs on Web, Cloud. Lytics runs on Web.
- Can I use Fivetran for free?
- Yes. Fivetran has a free tier, so you can try it without paying. Lytics starts at $400/month.
- What is Fivetran best used for?
- Fivetran is most often used for managed data pipelines from saas sources into a warehouse, keeping a warehouse in sync with production databases without writing connectors. Of those, managed data pipelines from saas sources into a warehouse and keeping a warehouse in sync with production databases without writing connectors are not what Lytics is typically brought in for.
- What can Fivetran do that Lytics cannot?
- Fivetran covers Automated data pipeline, Change Data Capture, Data transformation, Real-time sync. Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Both handle SOC2, GDPR, Cloud deployment, Web support.