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Affiliate Marketing · head to head

GrowSurf vs Profit.co

GrowSurf logo

GrowSurf

Affiliate Marketing

Referral software for tech companies

From
Free
Free plan
Yes
Full reviewWebsite
Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: GrowSurf startup tier limited to 1 referral program; Profit.co no published pricing at all; every deal is a custom proposal built with their sales team
  • They diverge on capability: GrowSurf covers Referral tracking, Profit.co covers OKR management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GrowSurf and Profit.co actually diverge.

Attributes where GrowSurf and Profit.co differ
AttributeGrowSurfProfit.co
PlatformsWebWeb, Ios, Android, Api
CategoryAffiliate MarketingEmployee Engagement
Founded20172018

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GrowSurf

  • Referral tracking
  • Automated rewards
  • Fraud detection
  • Custom branding
  • Developer API
  • HubSpot
  • Intercom
  • Segment

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

GrowSurf

  • Launching customer referral programs without engineering overheadnot Profit.co
  • White-label referral systems matching brand appearancenot Profit.co
  • AI-powered reward suggestions and promotional copy generationnot Profit.co
  • Integrations with Zapier, Stripe, HubSpot, Slack, PayPal, Salesforcenot Profit.co

Profit.co

  • Running OKRs across an organisationnot GrowSurf
  • Performance reviews and goal trackingnot GrowSurf
  • Project portfolio management alongside objectivesnot GrowSurf
  • Balanced scorecard reportingnot GrowSurf
  • Building KPI dashboards from prebuilt templatesnot GrowSurf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GrowSurf

  • Startup tier limited to 1 referral program
  • Startup and Business tiers include only email support, not real-time
  • Requires upgrade to Business tier for custom referral portal domain
  • Custom tier requires 25,000+ participants and quote-based pricing

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Pricing, plan by plan

GrowSurf

Free
  • Startup$179/month
    • 2,500 participants
    • 2 referral programs
    • 2 team members
  • Startup$279/month
    • 5,000 participants
    • 2 referral programs
    • 2 team members
  • Business$449/month
    • 10,000 participants
    • 5 referral programs
    • 5 team members
  • Business$1429/month
    • 150,000 participants
    • 5 referral programs
    • 5 team members

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Which should you pick?

Choose GrowSurf if

  • You need referral tracking.
  • You want to start without paying.
  • You also want automated rewards.
GrowSurf review

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Questions people ask

Is GrowSurf or Profit.co better?
Neither clearly leads. GrowSurf starts at Free and Profit.co at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GrowSurf or Profit.co?
GrowSurf starts at Free and Profit.co at Free.
Does GrowSurf or Profit.co run on more platforms?
GrowSurf runs on Web. Profit.co runs on Web, Ios, Android, Api.
Can I use GrowSurf for free?
Both have a free tier, so you can try either at no cost before committing.
What is GrowSurf best used for?
GrowSurf is most often used for launching customer referral programs without engineering overhead, white-label referral systems matching brand appearance, ai-powered reward suggestions and promotional copy generation, integrations with zapier, stripe, hubspot, slack, paypal, salesforce. Of those, launching customer referral programs without engineering overhead and white-label referral systems matching brand appearance are not what Profit.co is typically brought in for.
What can GrowSurf do that Profit.co cannot?
GrowSurf covers Referral tracking, Automated rewards, Fraud detection, Custom branding. Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Both handle Salesforce.

Answered from the vendors’ own pages

GrowSurf: Is there a free trial for GrowSurf?

Yes, all paid plans include a 14-day free trial with access to paid features and integrations. No credit card required.

Source
Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
GrowSurf: How does GrowSurf pricing scale with participants?

GrowSurf pricing is based on the number of participants (people who refer or are referred). Startup plans range from $179-$279/month for 2,500-5,000 participants. Business plans range from $449-$1,429/month for 10,000-150,000 participants. Plans auto-scale on a prorated basis.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
GrowSurf: Do higher GrowSurf tiers include more integrations?

Yes. Startup includes Stripe, HubSpot, Zapier, Slack, and Tango Card. Business adds PayPal, Salesforce, Chargebee, Recurly, Marketo, and CDP integrations.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
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