Softwr

Employee Engagement · head to head

Profit.co vs Viral Loops

Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Free plan
Yes
Full reviewWebsite
Viral Loops logo

Viral Loops

Affiliate Marketing

Viral and referral marketing made simple

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Profit.co no published pricing at all; every deal is a custom proposal built with their sales team; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Profit.co covers OKR management, Viral Loops covers Campaign templates.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Profit.co and Viral Loops actually diverge.

Attributes where Profit.co and Viral Loops differ
AttributeProfit.coViral Loops
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing
Founded20182016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Shopify
  • Mailchimp
  • Klaviyo

Both cover

  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Profit.co

  • Running OKRs across an organisationnot Viral Loops
  • Performance reviews and goal trackingnot Viral Loops
  • Project portfolio management alongside objectivesnot Viral Loops
  • Balanced scorecard reportingnot Viral Loops
  • Building KPI dashboards from prebuilt templatesnot Viral Loops

Viral Loops

  • affiliate marketing managementnot Profit.co
  • Workflow automationnot Profit.co
  • Reportingnot Profit.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Profit.co or Viral Loops better?
Neither clearly leads. Profit.co starts at Free and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Profit.co or Viral Loops?
Profit.co starts at Free and Viral Loops at Free.
Does Profit.co or Viral Loops run on more platforms?
Profit.co runs on Web, Ios, Android, Api. Viral Loops runs on Web.
Can I use Profit.co for free?
Both have a free tier, so you can try either at no cost before committing.
What is Profit.co best used for?
Profit.co is most often used for running okrs across an organisation, performance reviews and goal tracking, project portfolio management alongside objectives, balanced scorecard reporting. Of those, running okrs across an organisation and performance reviews and goal tracking are not what Viral Loops is typically brought in for.
What can Profit.co do that Viral Loops cannot?
Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Zapier.

Answered from the vendors’ own pages

Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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