Softwr

Affiliate Marketing · head to head

Friendbuy vs Profit.co

Friendbuy logo

Friendbuy

Affiliate Marketing

Referral and loyalty platform for DTC brands

From
$249/month
Free plan
No
Full reviewWebsite
Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Friendbuy no public pricing; requires sales call which makes it difficult to compare costs; Profit.co no published pricing at all; every deal is a custom proposal built with their sales team
  • They diverge on capability: Friendbuy covers Referral programs, Profit.co covers OKR management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Friendbuy and Profit.co actually diverge.

Attributes where Friendbuy and Profit.co differ
AttributeFriendbuyProfit.co
Starting price$249/monthFree
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
CategoryAffiliate MarketingEmployee Engagement
Founded20102018

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Friendbuy

  • Referral programs
  • Loyalty programs
  • A/B testing
  • Fraud detection
  • Attribution tracking
  • Shopify
  • Klaviyo
  • Attentive

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

What people use each for

The jobs each tool is most often brought in to do.

Friendbuy

  • affiliate marketing managementnot Profit.co
  • Workflow automationnot Profit.co
  • Reportingnot Profit.co

Profit.co

  • Running OKRs across an organisationnot Friendbuy
  • Performance reviews and goal trackingnot Friendbuy
  • Project portfolio management alongside objectivesnot Friendbuy
  • Balanced scorecard reportingnot Friendbuy
  • Building KPI dashboards from prebuilt templatesnot Friendbuy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Friendbuy

  • No public pricing; requires sales call which makes it difficult to compare costs
  • Custom pricing can be expensive, especially for additional currencies or features
  • Low level of customization makes it difficult to implement seamlessly and maintain brand consistency
  • Customer support only available via email with slow response times
  • Rewards require manual processing and approval rather than automatic distribution
  • Tracking accuracy issues where referred customers sometimes marked as existing customers

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Pricing, plan by plan

Friendbuy

$249/month
  • Starter$249/month
    • Referral program
    • Basic analytics
    • Email support

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Which should you pick?

Choose Friendbuy if

  • You need referral programs.
  • You also want loyalty programs.
Friendbuy review

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Questions people ask

Is Friendbuy or Profit.co better?
Neither clearly leads. Friendbuy starts at $249/month and Profit.co at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Friendbuy or Profit.co?
Profit.co has a free tier; the other does not. Paid plans start at $249/month for Friendbuy and Free for Profit.co.
Does Friendbuy or Profit.co run on more platforms?
Friendbuy runs on Web. Profit.co runs on Web, Ios, Android, Api.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. Friendbuy starts at $249/month.
What is Friendbuy best used for?
Friendbuy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Profit.co is typically brought in for.
What can Friendbuy do that Profit.co cannot?
Friendbuy covers Referral programs, Loyalty programs, A/B testing, Fraud detection. Profit.co covers OKR management, Goal alignment, Key result tracking, Task management.

Answered from the vendors’ own pages

Friendbuy: What is Friendbuy's pricing model?

Friendbuy uses custom quote-based pricing with no publicly listed rates. Starting point is approximately $3,000 annually, with costs varying based on traffic volume, features needed, and onboarding requirements. Annual contracts are required.

Source
Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Friendbuy: Does Friendbuy offer a free trial?

Friendbuy does not offer a free trial. Prospective customers must contact sales for a demo and quote. There is no self-serve signup or trial period available.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Friendbuy: Does Friendbuy offer referral and loyalty programs?

Yes. Friendbuy bundles both referral and loyalty program features together. You cannot purchase referral features alone and must pay for the complete suite.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
Friendbuy: What integrations does Friendbuy support?

Friendbuy integrates with major e-commerce platforms including Shopify, WooCommerce, and BigCommerce, plus marketing tools like Klaviyo, Braze, and Segment.

Source
Friendbuy: Are rewards processed automatically in Friendbuy?

Activity is tracked automatically, but rewards are processed manually, requiring administrator action to approve and distribute rewards to referrers.

Source
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