Softwr

Surveys · head to head

Fillout vs Zapier

Fillout logo

Fillout

Surveys

Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one

From
Free
Rated
-
Full reviewWebsite
Zapier logo

Zapier

Automation Integration

Automate your work across 7,000+ app integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fillout the Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.; Zapier the free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • They diverge on capability: Fillout covers Unlimited seats and forms, Zapier covers App integrations.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fillout and Zapier actually diverge.

Attributes where Fillout and Zapier differ
AttributeFilloutZapier
Pricing modelPer month by response countusage-based
CategorySurveysAutomation Integration
FoundedUnknown2011

Identical on both: starting price (Free), free tier (Yes), platforms (Web, API), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fillout

  • Unlimited seats and forms
  • Database read and write
  • Soft response limits
  • Conditional logic and calculations
  • EU hosting
  • REST API and webhooks

Only in Zapier

  • App integrations
  • Workflow automation
  • Trigger-based actions
  • Multi-step Zaps
  • Data formatting
  • Conditional logic
  • Error handling
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

Fillout

  • A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rowsnot Zapier
  • An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worthnot Zapier
  • Replacing a survey tool, a scheduling tool and a payment link with one form that does all threenot Zapier
  • Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quotanot Zapier

Zapier

  • Lead managementnot Fillout
  • Data synchronizationnot Fillout
  • Email automationnot Fillout
  • Social media postingnot Fillout
  • Customer onboardingnot Fillout

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fillout

  • The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
  • EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
  • The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
  • The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
  • The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.

Zapier

  • The free plan allows 100 tasks per month and only two-step Zaps, one trigger and one action
  • Multi-step Zaps, filters, paths, webhooks and the formatter all require a paid plan
  • Premium app connectors are withheld from the free plan
  • Free Zaps poll for new data every 15 minutes against 2 minutes on Professional and 1 minute on Team
  • Paying monthly rather than annually costs 50 percent more, so the 2,000-task Professional plan is $73.50 a month instead of $49

Pricing, plan by plan

Fillout

Free
  • FreeFree
    • 1,000 responses per month
    • Unlimited forms and unlimited seats
    • 20 MB per file upload
  • Starter$15/month
    • 180 USD per year billed annually, a stated 20 percent saving on monthly billing
    • 2,000 responses per month
    • Unlimited forms and seats
  • Pro$40/month
    • 480 USD per year billed annually
    • 5,000 responses per month
    • Branding fully removed at this tier
  • Business$75/month
    • 900 USD per year billed annually
    • Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
    • 1 GB per file upload

Zapier

Free
  • FreeFree
    • 100 tasks/month
    • 5 Zaps
    • Two-step Zaps
  • Starter$19.99/month
    • 750 tasks/month
    • 20 Zaps
    • Multi-step Zaps
  • Professional$49/month
    • 2,000 tasks/month
    • Unlimited Zaps
    • Custom logic

Which should you pick?

Choose Fillout if

  • You need unlimited seats and forms.
  • You want to start without paying.
  • You work on Web, API.
  • You also want database read and write.
Fillout review

Choose Zapier if

  • You need app integrations.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want workflow automation.
Zapier review

Questions people ask

Is Fillout or Zapier better?
Neither clearly leads. Fillout starts at Free and Zapier at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fillout or Zapier?
Fillout starts at Free and Zapier at Free.
Does Fillout or Zapier run on more platforms?
Fillout runs on Web, API. Zapier runs on Web, Api.
Can I use Fillout for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fillout best used for?
Fillout is most often used for a team already running on airtable or notion that wants forms which update existing records rather than appending new rows, an organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth, replacing a survey tool, a scheduling tool and a payment link with one form that does all three, public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quota. Of those, a team already running on airtable or notion that wants forms which update existing records rather than appending new rows and an organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth are not what Zapier is typically brought in for.
What can Fillout do that Zapier cannot?
Fillout covers Unlimited seats and forms, Database read and write, Soft response limits, Conditional logic and calculations. Zapier covers App integrations, Workflow automation, Trigger-based actions, Multi-step Zaps.

Answered from the vendors’ own pages

Fillout: Are seats really unlimited?

Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.

Zapier: What happens if I exceed my task limit in Zapier?

If you enable pay-per-task, monthly plans charge 2.5 times your base rate for overage tasks, while annual plans charge 1.25 times. Usage stops at 3 times your subscription amount as a hard ceiling.

Source
Fillout: What happens when I exceed my response quota?

Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.

Zapier: Can I cancel my Zapier subscription at any time?

Yes, you can cancel anytime. Your access continues through the end of your current billing cycle.

Source
Fillout: Can I host respondent data in the EU?

Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.

Zapier: How long does Zapier retain my audit logs and version history?

Professional plan users get 1-month version history, Team plan users get 6-month audit logs and version history, and Enterprise customers get 1-year audit logs with custom data retention available.

Source
Fillout: Is the Business plan really unlimited responses?

It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.

Zapier: What support do I get with my Zapier plan?

Professional and Team plans include email support available 24/7, with live chat available for higher-tier plans. Team plan includes priority support, and Enterprise customers receive a dedicated Technical Account Manager.

Source
Zapier: What discount does Zapier offer for annual plans?

Annual subscriptions receive 33% off the monthly rate. Non-profit organizations get an additional 15% reduction on top of the annual discount, though this excludes pay-per-task charges.

Source
Zapier: Does Zapier offer a free trial?

Yes, new accounts get a 14-day free trial of the Professional plan with no credit card required.

Source
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