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Software · head to head

Fathom Analytics vs SurveySparrow

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

Software

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveySparrow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Fathom Analytics covers Page view tracking, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Fathom Analytics and SurveySparrow actually diverge.

Attributes where Fathom Analytics and SurveySparrow differ
AttributeFathom AnalyticsSurveySparrow
Starting price$14/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
Founded20142011

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot SurveySparrow
  • A lightweight Google Analytics replacementnot SurveySparrow
  • Tracking many sites from one accountnot SurveySparrow
  • Long-term historical reporting while subscribednot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Fathom Analytics
  • Collecting employee and customer feedback on a schedulenot Fathom Analytics
  • Embedding surveys in websites, email and chat channelsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Fathom Analytics or SurveySparrow better?
Neither clearly leads. Fathom Analytics starts at $14/month and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or SurveySparrow?
SurveySparrow has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for SurveySparrow.
Does Fathom Analytics or SurveySparrow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use SurveySparrow for free?
Yes. SurveySparrow has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what SurveySparrow is typically brought in for.
What can Fathom Analytics do that SurveySparrow cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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Related pages

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