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Marketing · head to head

Fathom Analytics vs Mullvad VPN

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
M

Mullvad VPN

Cybersecurity

Privacy-first VPN with one flat price and no email required to sign up

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Mullvad VPN offers no free trial or free tier, unlike several consumer VPN competitors.
  • They diverge on capability: Fathom Analytics covers Page view tracking, Mullvad VPN covers Flat single pricing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Mullvad VPN actually diverge.

Attributes where Fathom Analytics and Mullvad VPN differ
AttributeFathom AnalyticsMullvad VPN
Starting price$14/month$5/month
PlatformsWebwindows, mac, linux, ios, android
CategoryMarketingCybersecurity
Founded20142009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Mullvad VPN

  • Flat single pricing
  • Account-number signup
  • Cash and crypto payments
  • WireGuard support
  • Independent audits

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Mullvad VPN
  • A lightweight Google Analytics replacementnot Mullvad VPN
  • Tracking many sites from one accountnot Mullvad VPN
  • Long-term historical reporting while subscribednot Mullvad VPN

Mullvad VPN

  • Paying for a VPN anonymously with cash or cryptocurrencynot Fathom Analytics
  • Avoiding tiered upsells with a single flat-rate plannot Fathom Analytics
  • Signing up without providing an email addressnot Fathom Analytics
  • Verifying a provider's privacy claims via independent auditsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Mullvad VPN

  • Offers no free trial or free tier, unlike several consumer VPN competitors.
  • Lacks a bundled tiered structure, so there is no cheaper limited plan for occasional users.
  • Server network and streaming-unblocking performance is smaller than large mainstream VPN providers.
  • No annual discount, meaning long-term subscribers pay the same monthly rate as short-term users.

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Mullvad VPN

$5/month
  • Mullvad VPN$5/month
    • Flat rate regardless of subscription length
    • 5 simultaneous devices
    • No email required

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Mullvad VPN if

  • You need flat single pricing.
  • You work on windows, mac, linux, ios, android.
  • You also want account-number signup.
Mullvad VPN review

Questions people ask

Is Fathom Analytics or Mullvad VPN better?
Neither clearly leads. Fathom Analytics starts at $14/month and Mullvad VPN at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Mullvad VPN?
Fathom Analytics starts at $14/month and Mullvad VPN at $5/month.
Does Fathom Analytics or Mullvad VPN run on more platforms?
Fathom Analytics runs on Web. Mullvad VPN runs on windows, mac, linux, ios, android.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Mullvad VPN is typically brought in for.
What can Fathom Analytics do that Mullvad VPN cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Mullvad VPN covers Flat single pricing, Account-number signup, Cash and crypto payments, WireGuard support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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