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Sales Enablement · head to head

Cognism vs Warmly

Cognism logo

Cognism

Sales Enablement

B2B contact data that notifies European contacts and screens do-not-call lists as a product feature

From
On request
Rated
-
Full reviewWebsite
Warmly logo

Warmly

Sales Enablement

Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cognism united States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • They diverge on capability: Cognism covers Diamond Data, Warmly covers Website de-anonymisation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cognism and Warmly actually diverge.

Attributes where Cognism and Warmly differ
AttributeCognismWarmly
Starting priceOn request$10000/year
Pricing modelquotePer year by credit volume
PlatformsWeb, Chrome extension, REST APIWeb, API

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognism

  • Diamond Data
  • Contact notification
  • DNC screening
  • Intent data
  • Browser extension
  • CRM enrichment

Only in Warmly

  • Website de-anonymisation
  • Real-time alerts
  • AI Inbound Autopilot
  • Inbound chat
  • CRM relationship check
  • Intent signal aggregation
  • Automated sequences
  • Meeting routing

What people use each for

The jobs each tool is most often brought in to do.

Cognism

  • A European outbound team that needs a defensible answer when legal asks where the phone numbers came fromnot Warmly
  • Calling campaigns where verified mobile numbers rather than switchboard numbers determine connect ratenot Warmly
  • Enriching an existing CRM of stale records with current job titles and direct dialsnot Warmly
  • Prioritising accounts using intent signals before committing sales development capacitynot Warmly

Warmly

  • A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Cognism
  • A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Cognism
  • An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Cognism
  • A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Cognism

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognism

  • United States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.
  • The commercial model combines an annual platform fee, per-seat licences and credit allowances, so a quoted seat price consistently understates the total.
  • Diamond Data verified mobiles are a subset of the wider database rather than the whole of it, and the subset available for your target market should be tested before signing.
  • There is no free tier and no monthly rolling contract, so evaluating properly means committing to a year or relying on a short trial with limited data.
  • Coverage density varies sharply by country, with the United Kingdom strong and DACH and the Nordics noticeably thinner, which matters if your expansion market is the weak one.

Warmly

  • Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
  • Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
  • Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
  • Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.

Pricing, plan by plan

Cognism

On request
  • Cognism Platform$undefined/year
    • Annual platform fee plus per-seat licences
    • Credit allowances for exports and enrichment negotiated separately
    • No free tier and no monthly rolling term

Warmly

$10000/year
  • AI Web-Deanonymization$10000/year
    • Website visitor identification
    • From 10,000 credits per month
    • Real-time Slack alerts
  • Inbound Chat$20000/year
    • Everything in Web-Deanonymization
    • AI website chat
    • Meeting routing
  • AI Inbound Autopilot$30000/year
    • Everything in Inbound Chat
    • Unlimited AI agents
    • Autonomous outreach
  • GTM Signals Package$10000/year
    • Job change signals
    • Third-party research intent
    • Additional signal sources

Which should you pick?

Choose Cognism if

  • You need diamond data.
  • You work on Web, Chrome extension, REST API.
  • You also want contact notification.
Cognism review

Choose Warmly if

  • You need website de-anonymisation.
  • You work on Web, API.
  • You also want real-time alerts.
Warmly review

Questions people ask

Is Cognism or Warmly better?
Neither clearly leads. Cognism starts at On request and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognism or Warmly?
Cognism starts at On request and Warmly at $10000/year.
Does Cognism or Warmly run on more platforms?
Cognism runs on Web, Chrome extension, REST API. Warmly runs on Web, API.
What is Cognism best used for?
Cognism is most often used for a european outbound team that needs a defensible answer when legal asks where the phone numbers came from, calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate, enriching an existing crm of stale records with current job titles and direct dials, prioritising accounts using intent signals before committing sales development capacity. Of those, a european outbound team that needs a defensible answer when legal asks where the phone numbers came from and calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate are not what Warmly is typically brought in for.
What can Cognism do that Warmly cannot?
Cognism covers Diamond Data, Contact notification, DNC screening, Intent data. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.

Answered from the vendors’ own pages

Cognism: Can a European company use it lawfully?

It notifies contacts held in its EU and UK database and screens do-not-call registers, which supports a legitimate interest basis. The balancing test, record keeping and handling of objections remain your obligation, not the obligation of the vendor.

Warmly: What match rate should I actually expect?

Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.

Cognism: How does it compare with ZoomInfo on coverage?

ZoomInfo is stronger in the United States, Cognism is generally stronger on European mobile numbers. That, rather than feature lists, is what most head-to-head evaluations come down to.

Warmly: How much does it cost?

Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.

Cognism: Can we buy a single seat monthly?

No. Contracts are annual with a platform fee, which makes a genuine pilot harder than with credit-based self-serve vendors.

Warmly: Can I use it on European traffic?

Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.

Warmly: Is there a free or SMB tier?

Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.

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