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Email Marketing · head to head

AWeber vs SAP Emarsys

AWeber logo

AWeber

Email Marketing

Email marketing and automation for small business

From
Free
Rated
-
Full reviewWebsite
SAP Emarsys logo

SAP Emarsys

Email Marketing

Retail-focused engagement platform now sold and contracted through SAP

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AWeber has a free tier, so it costs nothing to try first.
  • Each has a real cost: AWeber pricing varies based on subscriber count; must contact for exact rates; SAP Emarsys core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AWeber and SAP Emarsys actually diverge.

Attributes where AWeber and SAP Emarsys differ
AttributeAWeberSAP Emarsys
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, REST API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AWeber

Nothing recorded that SAP Emarsys does not also cover.

Only in SAP Emarsys

  • Tactics library
  • Cross-channel campaigns
  • Smart Insight
  • Predict
  • Loyalty
  • SAP Commerce integration

What people use each for

The jobs each tool is most often brought in to do.

AWeber

  • Growing subscriber lists through landing pagesnot SAP Emarsys
  • Automating follow-up sequences from behavior triggersnot SAP Emarsys
  • Selling digital products through integrated storefrontsnot SAP Emarsys
  • Processing payments in 100+ currenciesnot SAP Emarsys

SAP Emarsys

  • A retailer that needs standard lifecycle programmes live in weeks rather than building them from scratchnot AWeber
  • An SAP Commerce Cloud customer that wants engagement contracted on the same paper as the commerce platformnot AWeber
  • Consolidating email, SMS, push and paid audience suppression for a catalogue retailernot AWeber
  • Teams that want per-programme revenue reporting without building attribution logic themselvesnot AWeber

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWeber

  • Pricing varies based on subscriber count; must contact for exact rates
  • Late payment charge of $25 plus 1.5% monthly interest on outstanding balances
  • Data deleted 20 days after payment due date if unpaid

SAP Emarsys

  • Core modules including analytics, recommendations and loyalty are licensed separately, so the platform fee in the first quote is rarely the number you eventually sign.
  • Licensing counts stored contacts, so a database retained for years costs money every month regardless of whether those contacts are still mailable.
  • Since the SAP acquisition, contracting and support escalation follow SAP processes, which lengthens procurement noticeably for buyers who are not already SAP customers.
  • The product is built around retail patterns, so B2B, media and subscription use cases sit awkwardly on a data model designed for orders and products.
  • Implementation normally involves a partner and runs to a quarter, so the speed advantage of the tactics library only applies after the integration work is finished.

Pricing, plan by plan

AWeber

Free
  • Lite$15/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 10x subscriber count per month
  • Plus$30/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 12x subscriber count per month
  • Done For You Service$30/month
    • One-time setup fee: $79
    • 14-day free trial

SAP Emarsys

On request
  • SAP Emarsys Customer Engagement$undefined/year
    • Licensed on stored contact volume with send allowances
    • Smart Insight, Predict and Loyalty modules licensed separately
    • Annual contract through SAP procurement

Which should you pick?

Choose AWeber if

  • You want to start without paying.
AWeber review

Choose SAP Emarsys if

  • You need tactics library.
  • You work on Web, iOS, Android, REST API.
  • You also want cross-channel campaigns.
SAP Emarsys review

Questions people ask

Is AWeber or SAP Emarsys better?
Neither clearly leads. AWeber starts at Free and SAP Emarsys at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWeber or SAP Emarsys?
AWeber has a free tier; the other does not. Paid plans start at Free for AWeber and On request for SAP Emarsys.
Does AWeber or SAP Emarsys run on more platforms?
AWeber runs on Web. SAP Emarsys runs on Web, iOS, Android, REST API.
Can I use AWeber for free?
Yes. AWeber has a free tier, so you can try it without paying. SAP Emarsys starts at On request.
What is AWeber best used for?
AWeber is most often used for growing subscriber lists through landing pages, automating follow-up sequences from behavior triggers, selling digital products through integrated storefronts, processing payments in 100+ currencies. Of those, growing subscriber lists through landing pages and automating follow-up sequences from behavior triggers are not what SAP Emarsys is typically brought in for.
What can AWeber do that SAP Emarsys cannot?
SAP Emarsys covers Tactics library, Cross-channel campaigns, Smart Insight, Predict.

Answered from the vendors’ own pages

AWeber: How much does AWeber cost?

AWeber offers a free tier with unlimited basic access. Paid plans start at $15 per month for Lite and $30 per month for Plus, with pricing varying based on subscriber count. All plans include a 14-day free trial.

Source
SAP Emarsys: Do we need to be an SAP customer?

No, it is sold standalone. But the contracting, legal and support processes are SAP processes, which is a real cost for smaller buyers.

AWeber: What are the current promotions for AWeber?

AWeber is offering promotional pricing: $79 for email marketing launch (87% off regular $599 price) or $1 for setup (marked down from $599) for a limited time.

Source
SAP Emarsys: What is actually included in the base licence?

Contacts, channels and the tactics library. Smart Insight, Predict and Loyalty are commonly assumed to be included and are not.

AWeber: What fees and charges does AWeber assess for payment issues?

Returned check fee is $25. Late payment charge is $25 plus 1.5% per month interest on outstanding balances. Service interruption billing for spam violations is $50.00 per hour. Payment default occurs if unpaid within 20 days after invoice date.

Source
SAP Emarsys: Is it suited to B2B?

Not really. The data model and the tactic library assume retail orders, products and repeat purchase behaviour.

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