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Sales Enablement · head to head

Aligned vs Dock

Aligned logo

Aligned

Sales Enablement

Digital sales rooms with a free tier and a genuinely usable 29 USD per seat plan

From
Free
Rated
-
Full reviewWebsite
Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Aligned bidirectional CRM sync is restricted to the unpublished Enterprise tier, so the single capability that makes room engagement useful to forecasting cannot be bought at a published price and requires a sales negotiation.; Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • They diverge on capability: Aligned covers Room analytics, Dock covers Onboarding hubs.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Aligned and Dock actually diverge.

Attributes where Aligned and Dock differ
AttributeAlignedDock
Pricing modelPer user per monthPer month by plan with additional seats charged
PlatformsWeb, APIWeb

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aligned

  • Room analytics
  • Content management
  • Room templates
  • AI Deal Builder and Content Generator
  • AI Client Assist
  • Secured room sharing
  • Bidirectional CRM sync
  • Custom domain

Only in Dock

  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

Both cover

  • Digital sales rooms
  • Mutual action plans

What people use each for

The jobs each tool is most often brought in to do.

Aligned

  • A two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation projectnot Dock
  • An enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plannot Dock
  • A sales manager trying to identify silent deals by seeing which buying committees have stopped opening contentnot Dock
  • A customer-facing team standardising handover from sales to onboarding by reusing the same room after the deal closesnot Dock

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Aligned
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Aligned
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Aligned
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Aligned

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aligned

  • Bidirectional CRM sync is restricted to the unpublished Enterprise tier, so the single capability that makes room engagement useful to forecasting cannot be bought at a published price and requires a sales negotiation.
  • Digital sales rooms only work if buyers use them, and in conservative industries where procurement insists on email and attachments the room becomes an extra place the seller has to maintain rather than a replacement for anything.
  • The free Starter tier is capped at four rooms per seat, which a working account executive exhausts within a month, so it functions as an evaluation mechanism rather than a usable free plan.
  • SSO, multiple team workspaces and custom domain all sit on Enterprise, meaning any organisation with a standard security review will be pushed off the published pricing regardless of team size.
  • The category is crowded and partly being absorbed into adjacent products, with proposal tools, CRMs and content platforms all adding room-style buyer portals, so a standalone tool carries real risk of becoming a feature you already pay for elsewhere.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Pricing, plan by plan

Aligned

Free
  • StarterFree
    • 4 rooms per seat
    • Room analytics
    • Personal domain
  • Basic$29/month
    • Unlimited rooms and templates
    • Task manager
    • 1TB content storage
  • Pro$49/month
    • Everything in Basic
    • AI Client Assist
    • AI Content Generator

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Which should you pick?

Choose Aligned if

  • You need room analytics.
  • You want to start without paying.
  • You work on Web, API.
  • You also want content management.
Aligned review

Choose Dock if

  • You need onboarding hubs.
  • You want to start without paying.
  • You also want content library.
Dock review

Questions people ask

Is Aligned or Dock better?
Neither clearly leads. Aligned starts at Free and Dock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aligned or Dock?
Aligned starts at Free and Dock at Free.
Does Aligned or Dock run on more platforms?
Aligned runs on Web, API. Dock runs on Web.
Can I use Aligned for free?
Both have a free tier, so you can try either at no cost before committing.
What is Aligned best used for?
Aligned is most often used for a two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation project, an enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plan, a sales manager trying to identify silent deals by seeing which buying committees have stopped opening content, a customer-facing team standardising handover from sales to onboarding by reusing the same room after the deal closes. Of those, a two-person founding sales team that wants shared deal rooms and engagement visibility without an annual contract or implementation project and an enterprise seller running a nine-stakeholder evaluation who needs one link that holds the security review, pricing and mutual action plan are not what Dock is typically brought in for.
What can Aligned do that Dock cannot?
Aligned covers Room analytics, Content management, Room templates, AI Deal Builder and Content Generator. Dock covers Onboarding hubs, Content library, Order forms, Engagement tracking. Both handle Digital sales rooms, Mutual action plans.

Answered from the vendors’ own pages

Aligned: Is there really a free plan?

Yes, Starter is free with four rooms per seat and room analytics, though the room cap makes it an evaluation tier rather than a long-term option for a working seller.

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Aligned: What does the paid version cost?

Basic is 29 USD per seat per month billed annually or 35 monthly; Pro is 49 annually or 60 monthly. Enterprise is quoted.

Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Aligned: Can I sync room activity into Salesforce?

Bidirectional CRM sync is an Enterprise-only feature, so it is not available on any published tier.

Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Aligned: Is there a discount for small companies?

Aligned lists a startup plan for companies with fewer than thirty employees, though the price for it is not published.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

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