Telecommunications · head to head
Dialpad vs Umami

Umami
Marketing
Open source, cookie-free web analytics you can self-host for the cost of a database
- From
- Free
- Rated
- -
The short version
- Only Umami has a free tier, so it costs nothing to try first.
- Each has a real cost: Dialpad pricing details not publicly disclosed; requires contacting sales; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- They diverge on capability: Dialpad covers Voice calls, Umami covers Cookie-free tracking.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Dialpad and Umami actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dialpad
- Voice calls
- Video meeting
- Chat
- Analytics
- Call recording
- Slack
- Salesforce
- HubSpot
Only in Umami
- Cookie-free tracking
- Self-hosting
- Small tracking script
- Custom events
- Funnels and goals
- Multi-site and teams
- Public dashboards
- API access
What people use each for
The jobs each tool is most often brought in to do.
Dialpad
- Customer service with AI voice and chat agentsnot Umami
- Autonomous contact centre operations with handoff to humansnot Umami
- Multi-channel communication (voice, chat, SMS, email)not Umami
- HIPAA-compliant healthcare communicationnot Umami
Umami
- A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Dialpad
- An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Dialpad
- A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Dialpad
- A team that wants analytics data in a database they already control so they can query and join it themselvesnot Dialpad
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dialpad
- Pricing details not publicly disclosed; requires contacting sales
- AI Agent pricing uses credit-based model with pay-per-value structure
- Specific pricing tiers and feature comparisons not available on public website
Umami
- There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
- Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
- Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
- Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
- It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.
Pricing, plan by plan
Dialpad
On requestNo published plan breakdown. See the Dialpad review.
Umami
Free- Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
- Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
- Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
- Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate
Which should you pick?
Choose Dialpad if
- You need voice calls.
- You work on Web, Mobile.
- You also want video meeting.
Choose Umami if
- You need cookie-free tracking.
- You want to start without paying.
- You work on Web, Linux.
- You also want self-hosting.
Questions people ask
- Is Dialpad or Umami better?
- Neither clearly leads. Dialpad starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dialpad or Umami?
- Umami has a free tier; the other does not. Paid plans start at On request for Dialpad and Free for Umami.
- Does Dialpad or Umami run on more platforms?
- Dialpad runs on Web, Mobile. Umami runs on Web, Linux.
- Can I use Umami for free?
- Yes. Umami has a free tier, so you can try it without paying. Dialpad starts at On request.
- What is Dialpad best used for?
- Dialpad is most often used for customer service with ai voice and chat agents, autonomous contact centre operations with handoff to humans, multi-channel communication (voice, chat, sms, email), hipaa-compliant healthcare communication. Of those, customer service with ai voice and chat agents and autonomous contact centre operations with handoff to humans are not what Umami is typically brought in for.
- What can Dialpad do that Umami cannot?
- Dialpad covers Voice calls, Video meeting, Chat, Analytics. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.
Answered from the vendors’ own pages
Dialpad: How much does Dialpad cost?
Dialpad uses conversation-based pricing where customers purchase a pool of AI Agent Credits. Billing occurs only when AI delivers value by retrieving information or executing actions. Exact pricing is not published online and requires contacting sales.
SourceUmami: Is Umami really free?
Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.
Dialpad: What is Dialpad's AI Agent pricing model?
Dialpad AI Agents are priced per conversation using a credit system. Credits are used only when the AI retrieves information or executes actions like scheduling, routing, or order lookup.
SourceUmami: Do I need a cookie consent banner?
For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.
Umami: Can it replace Google Analytics?
For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.
Umami: What does it need to run?
A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.
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