Softwr

Marketing · head to head

Datorama vs FullStory

Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • They diverge on capability: Datorama covers Multi-channel data consolidation, FullStory covers Session replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Datorama and FullStory actually diverge.

Attributes where Datorama and FullStory differ
AttributeDatoramaFullStory
Starting price$1500/monthFree
Pricing modelsubscriptionquote
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Mobile
CategoryMarketingE-Commerce
Founded20162014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Google Analytics
  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot FullStory
  • Performance monitoringnot FullStory
  • Campaign analysisnot FullStory
  • ROI measurementnot FullStory

FullStory

  • User experience analysisnot Datorama
  • Bug reproductionnot Datorama
  • Conversion optimizationnot Datorama
  • Customer supportnot Datorama
  • Product developmentnot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Datorama or FullStory better?
Neither clearly leads. Datorama starts at $1500/month and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or FullStory?
FullStory has a free tier; the other does not. Paid plans start at $1500/month for Datorama and Free for FullStory.
Does Datorama or FullStory run on more platforms?
Datorama runs on Web, Mobile, Api. FullStory runs on Web, Mobile.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what FullStory is typically brought in for.
What can Datorama do that FullStory cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Google Analytics, Salesforce, SOC2.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
Share

Related pages

More on Datorama

More on FullStory

Keep looking

Other head to heads