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Business Intelligence · head to head

DashThis vs Phocas

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Phocas logo

Phocas

Business Intelligence

Pre-built BI and FP&A for wholesale distributors and manufacturers running mid-market ERPs

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Phocas the value is the pre-built vertical content, so a company outside distribution, manufacturing or retail pays premium prices for dashboards it must build itself anyway.
  • They diverge on capability: DashThis covers Unlimited users, Phocas covers ERP connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Phocas actually diverge.

Attributes where DashThis and Phocas differ
AttributeDashThisPhocas
Starting price$44/monthOn request
Pricing modelPer month by dashboard countquote
PlatformsWebWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Phocas

  • ERP connectors
  • Pre-built distribution content
  • Grid-first analysis
  • Financial statements
  • Budgets and forecasts
  • Rebates module
  • Alerts and subscriptions
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Phocas
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Phocas
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Phocas
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Phocas

Phocas

  • A wholesale distributor on Prophet 21 whose sales reps need per-customer margin and stock availability without waiting on a report writernot DashThis
  • A manufacturer that wants budgeting on the same data as its sales analysis rather than in a separate spreadsheetnot DashThis
  • A multi-branch retailer comparing branch and product performance daily without an internal BI teamnot DashThis
  • A private equity owner standardising reporting across several acquired distributors on different ERPsnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Phocas

  • The value is the pre-built vertical content, so a company outside distribution, manufacturing or retail pays premium prices for dashboards it must build itself anyway.
  • If your ERP is not on the maintained connector list you fall back to generic database extraction and lose the fast time to value that justifies the price.
  • The visualisation library is thin next to Power BI or Tableau, and analysts who want fine control over chart design will find it constraining.
  • Pricing is quoted per user and never published, and buyers routinely report large gaps between initial and renewal quotes with limited comparison leverage.
  • Modules are licensed separately, so a customer who bought Analytics and later wants Financial Statements or Rebates faces a new negotiation rather than an upgrade.

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Phocas

On request
  • Phocas$undefined/year
    • Annual subscription quoted by user count and modules
    • Analytics, Financial Statements, Budgets and Rebates licensed separately
    • One-off implementation and ERP connector setup fee

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Phocas if

  • You need erp connectors.
  • You work on Web, iOS, Android.
  • You also want pre-built distribution content.
Phocas review

Questions people ask

Is DashThis or Phocas better?
Neither clearly leads. DashThis starts at $44/month and Phocas at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Phocas?
DashThis starts at $44/month and Phocas at On request.
Does DashThis or Phocas run on more platforms?
DashThis runs on Web. Phocas runs on Web, iOS, Android.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Phocas is typically brought in for.
What can DashThis do that Phocas cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Phocas covers ERP connectors, Pre-built distribution content, Grid-first analysis, Financial statements.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Phocas: What does Phocas cost?

Nothing is published. It is quoted annually by user count and module, with a separate implementation fee, and varies by region.

DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Phocas: Is it worth it over Power BI?

Only if you are in its target verticals on a supported ERP. Power BI is far cheaper per seat but you supply the data model.

DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Phocas: Does it replace my ERP reporting?

It replaces day-to-day analysis and sales reporting. Transactional and statutory reporting stays in the ERP.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

Phocas: Can it do budgeting?

Yes, through a separately licensed Financial Statements and Budgets module on the same warehouse.

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