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Business Intelligence · head to head

DashThis vs Fabi

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Fabi logo

Fabi

Business Intelligence

AI notebooks combining SQL, Python and no-code for small data teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fabi has a free tier, so it costs nothing to try first.
  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Fabi fabi is an early-stage company with a small team, so the durability risk is real and there is no obvious migration path for Smartbooks if it stops trading.
  • They diverge on capability: DashThis covers Unlimited users, Fabi covers Smartbooks.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Fabi actually diverge.

Attributes where DashThis and Fabi differ
AttributeDashThisFabi
Starting price$44/monthFree
Pricing modelPer month by dashboard countPer user per month
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Fabi

  • Smartbooks
  • Smart Reports
  • AI analysis
  • Scheduled runs
  • Database connectors
  • Viewer seats

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Fabi
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Fabi
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Fabi
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Fabi

Fabi

  • A single analyst at a startup fielding ad hoc questions faster than dashboards can be built for themnot DashThis
  • An operations team that needs Python for a one-off analysis but has to hand the result to non-technical colleaguesnot DashThis
  • Replacing a set of scheduled Jupyter notebooks that nobody outside the data team can read or rerunnot DashThis
  • Exploratory work against a warehouse where building a semantic model first would cost more than the answer is worthnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Fabi

  • Fabi is an early-stage company with a small team, so the durability risk is real and there is no obvious migration path for Smartbooks if it stops trading.
  • There is no meaningful governance layer: no data catalogue, no certified metric definitions and limited lineage, so it does not scale to an organisation that needs a single agreed number.
  • The free and Builder tiers cap AI requests, and the daily cap on Starter is reached quickly during genuine exploratory work.
  • Connector counts are limited by tier, so the Builder plan at 39 dollars connects to exactly one data source, which is rarely enough in practice.
  • It overlaps heavily with what Snowflake, Databricks and Hex now ship natively, so a company already paying for one of those is buying a fourth notebook interface.

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Fabi

Free
  • StarterFree
    • One builder seat
    • Ten dashboard viewers
    • Five Smartbooks
  • Builder$39/month
    • Twenty-five Smart Report viewers
    • Ten Smartbooks with workflows
    • One data connector
  • Team$199/month
    • Four builder seats, extra seats at 39 USD
    • Fifty viewers
    • Premium connector
  • Enterprise$undefined/year
    • Unlimited builder seats
    • Full connector access
    • Custom security review

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Fabi if

  • You need smartbooks.
  • You want to start without paying.
  • You also want smart reports.
Fabi review

Questions people ask

Is DashThis or Fabi better?
Neither clearly leads. DashThis starts at $44/month and Fabi at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Fabi?
Fabi has a free tier; the other does not. Paid plans start at $44/month for DashThis and Free for Fabi.
Does DashThis or Fabi run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Fabi for free?
Yes. Fabi has a free tier, so you can try it without paying. DashThis starts at $44/month.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Fabi is typically brought in for.
What can DashThis do that Fabi cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Fabi covers Smartbooks, Smart Reports, AI analysis, Scheduled runs.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Fabi: Is there a free plan?

Yes, a Starter tier with one builder, ten viewers, five Smartbooks and ten AI requests a day.

DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Fabi: Do viewers cost money?

Viewers are bundled by tier rather than charged individually; builders are the priced seat.

DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Fabi: Can I run arbitrary Python?

Yes, Smartbooks include Python cells alongside SQL and no-code steps.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

Fabi: How many data connectors does the entry paid plan include?

One. Additional and premium connectors come with the Team tier.

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