DashThis

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

As of 31 August 2026, DashThis starts at $44/month. A Canadian marketing reporting tool that prices by number of dashboards with unlimited users, which is unusual and matters if your agency has more staff than clients. Softwr lists it under Business Intelligence. DashThis is available on Web.

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Overview

What DashThis does

DashThis builds automated marketing reports and dashboards from advertising, analytics, SEO, social and CRM sources. You connect accounts, choose a preset template or assemble widgets, and the dashboard refreshes on a schedule and emails itself to clients. It handles multi-account aggregation, calculated metrics across sources, and white labelling down to a custom domain and sending address. The distinguishing decision is pricing. Every plan includes unlimited users and unlimited integrations, and you pay for the number of dashboards and data sources. For an agency with thirty staff and twelve clients, this inverts the usual economics of per-seat reporting tools: account managers, designers and the client themselves can all have logins at no extra cost. The counterpart is that dashboards are the scarce resource, so agencies that give every client several views hit the ceiling quickly and upgrades are steep, from 44 to 139 to 279 US dollars a month. Buyers are small and mid-size digital marketing agencies and in-house marketing teams who need client-ready reports rather than analysis. The trade-off is that DashThis is a presentation layer, not a data platform. There is no warehouse, no SQL, no modelling and limited blending, so anything beyond channel metrics arranged on a page has to happen somewhere else.

What people use it for

A twenty-person agency that wants every account manager and every client to have a login without per-seat billing
A PPC team producing the same monthly report for forty accounts and wanting it emailed automatically
An in-house marketing lead who needs one cross-channel view for the board without involving a data team
An SEO consultancy white labelling client reports under its own domain and sending address

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about DashThis.

Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Cross-shopped

What people choose instead of DashThis

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

DashThisvs
Databox
Databox: If you want a free tier and metric-centric monitoring rather than client report pages
DashThisvs
Whatagraph
Whatagraph: If you want similar agency reporting with stronger visual design and per-client packaging
DashThisvs
Klipfolio
Klipfolio: If you need custom data modelling and formulas beyond a fixed widget library

Pricing

What DashThis costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Individual

$44 /mo

3 dashboards
15 data sources
Unlimited users
White labelling
Scheduled email delivery

Professional

$139 /mo

10 dashboards
40 data sources
Unlimited users
Calculated widgets
Custom domain

Business

$279 /mo

25 dashboards
100 data sources
Unlimited users
All templates
Priority support

Standard

$429 /mo

50 dashboards
200 data sources
Unlimited users
All features
Account management

Capabilities

Features

Unlimited users
Every plan includes unlimited team members and client viewers at no extra cost
Preset templates
Channel-specific report layouts that populate on connection
Multi-source widgets
Single widgets combining metrics from several accounts or platforms
Calculated widgets
Custom formulas across metrics from different data sources
White labelling
Custom logo, colours, sending address and custom domain
Scheduled delivery
Automatic email of dashboards and PDF exports on a set cadence
Data source library
Direct connectors to ad, analytics, social, SEO and call tracking platforms
Comment annotations
Text notes on widgets to explain movements to clients

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

Keep looking

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Softwr does not host reviews and shows no star rating for DashThis, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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