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HR · head to head

Culture Amp vs SmartRecruiters

Culture Amp logo

Culture Amp

HR

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite
SmartRecruiters logo

SmartRecruiters

Recruitment

Talent acquisition suite for hiring success

From
$14995/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Culture Amp no price is published, and cost depends on employee count, product chosen and service tier; SmartRecruiters no native video interviewing tool; requires third-party solution
  • They diverge on capability: Culture Amp covers Employee engagement surveys, SmartRecruiters covers Applicant Tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Culture Amp and SmartRecruiters actually diverge.

Attributes where Culture Amp and SmartRecruiters differ
AttributeCulture AmpSmartRecruiters
Starting priceOn request$14995/year
PlatformsWeb, Ios, Android, ApiWeb
CategoryHRRecruitment
Founded20092010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Only in SmartRecruiters

  • Applicant Tracking
  • CRM
  • Recruiting Marketing
  • AI Matching
  • Onboarding
  • Analytics
  • Marketplace
  • LinkedIn

Both cover

  • Slack
  • Workday

What people use each for

The jobs each tool is most often brought in to do.

Culture Amp

  • Employee engagement surveys and analysisnot SmartRecruiters
  • Performance reviews and development planning across an organisationnot SmartRecruiters

SmartRecruiters

  • Reducing time-to-hire from 23 days to 9 daysnot Culture Amp
  • Scaling high-volume hiring with 50% increase in velocitynot Culture Amp
  • Engaging candidates with conversational AI chatbotsnot Culture Amp
  • Automating interview scheduling reducing administrative work by 97%not Culture Amp
  • Screening candidates with AI talent matching enginenot Culture Amp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

SmartRecruiters

  • No native video interviewing tool; requires third-party solution
  • Reporting tools lack advanced customization; creating custom reports is difficult
  • Mobile app functionality is limited compared to desktop version
  • Integration with external HR systems can be unreliable with synchronization problems
  • Limited customization options to capture position-specific information
  • Subscription fees locked during contract term even if company headcount decreases

Pricing, plan by plan

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

SmartRecruiters

$14995/year
  • Essential$14995/year
    • ATS functionality
    • CRM features
    • Onboarding
  • Professional$null/year
    • All Essential features
    • AI-powered Hiring Agent
    • AI Talent Matching Engine
  • High Volume$null/year
    • All Professional features
    • AI-powered Candidate Screening
    • Conversational AI Chat
  • Complete$null/year
    • Full suite with Advanced Analytics
    • Advanced Sandbox
    • Custom in-app guidance

Which should you pick?

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Choose SmartRecruiters if

  • You need applicant tracking.
  • You also want crm.
SmartRecruiters review

Questions people ask

Is Culture Amp or SmartRecruiters better?
Neither clearly leads. Culture Amp starts at On request and SmartRecruiters at $14995/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Culture Amp or SmartRecruiters?
Culture Amp starts at On request and SmartRecruiters at $14995/year.
Does Culture Amp or SmartRecruiters run on more platforms?
Culture Amp runs on Web, Ios, Android, Api. SmartRecruiters runs on Web.
What is Culture Amp best used for?
Culture Amp is most often used for employee engagement surveys and analysis, performance reviews and development planning across an organisation. Of those, employee engagement surveys and analysis and performance reviews and development planning across an organisation are not what SmartRecruiters is typically brought in for.
What can Culture Amp do that SmartRecruiters cannot?
Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. SmartRecruiters covers Applicant Tracking, CRM, Recruiting Marketing, AI Matching. Both handle Slack, Workday.

Answered from the vendors’ own pages

Culture Amp: How much does Culture Amp cost?

Culture Amp does not publish specific pricing. The vendor uses a custom pricing model based on the number of employees in your organization, the product chosen, and the service tier needed. Annual billing is required. Interested customers must request a quote to receive pricing details.

Source
SmartRecruiters: Does SmartRecruiters have a free tier?

No. As of 2026, SmartRecruiters discontinued the free SmartStart tier. The platform requires a demo and evaluation call; entry-level Essential tier pricing starts around $15,000 per year.

Source
Culture Amp: What factors determine Culture Amp pricing?

Culture Amp pricing depends on three factors: the number of employees, the specific product chosen, and the service tier. Organizations are typically categorized as small/medium (under 200 employees), mid-market (200-999 employees), or enterprise (1000+ employees). Annual prepayment is required.

Source
SmartRecruiters: How does SmartRecruiters billing work?

SmartRecruiters charges by total company headcount, not by recruiter seats. Subscription fees cannot decrease during a contract term even if headcount shrinks mid-contract.

Source
SmartRecruiters: What integrations does SmartRecruiters support?

SmartRecruiters integrates with Slack, Microsoft Teams, and offers a Slack marketplace integration for sending interview notifications and scheduling updates directly to channels.

Source
SmartRecruiters: What are SmartRecruiters' core features?

SmartRecruiters offers end-to-end recruiting including Winston AI talent matching, job distribution, career site builder, applicant tracking, interview scheduling, analytics, and onboarding tools.

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