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Business Intelligence · head to head

Cube vs Umami

Cube logo

Cube

Business Intelligence

AI-native analytics platform with semantic layer and governed access

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cube per-developer licensing can be expensive for large analytics teams; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Cube covers Analytics Chat, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cube and Umami actually diverge.

Attributes where Cube and Umami differ
AttributeCubeUmami
Pricing modelPer-developer seats with volume pricingPer month by event count
PlatformsCloud, Self-hostedWeb, Linux
CategoryBusiness IntelligenceMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cube

  • Analytics Chat
  • Workbooks
  • Dashboards
  • Embedded Analytics
  • AI Integrations
  • Core Data APIs
  • Caching and pre-aggregations

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Cube

  • Building governed semantic data models for analyticsnot Umami
  • Embedding analytics into customer-facing productsnot Umami
  • Enabling natural language data queries for teamsnot Umami
  • Creating conversational dashboards with AI assistancenot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Cube
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Cube
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Cube
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Cube

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cube

  • Per-developer licensing can be expensive for large analytics teams
  • Additional cost for Explorer and Viewer roles beyond developers
  • Semantic layer approach requires upfront modeling investment
  • Smaller connector ecosystem than dedicated BI platforms
  • May be overengineered for simple reporting needs

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Cube

Free
  • FreeFree
    • For hobbyists and personal projects
    • Basic data source connection
    • Semantic modeling
  • Starter$40/developer/month
    • Extended agent limits
    • Premium LLMs
    • Unlimited workbooks
  • Premium$80/developer/month
    • All Starter features
    • Embedded dashboards
    • Embedded analytics chat
  • Enterprise$null/custom
    • 99.990% uptime SLA
    • Dedicated single-tenant installation
    • Bring Your Own Cloud

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Cube if

  • You need analytics chat.
  • You want to start without paying.
  • You work on Cloud, Self-hosted.
  • You also want workbooks.
Cube review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Cube or Umami better?
Neither clearly leads. Cube starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cube or Umami?
Cube starts at Free and Umami at Free.
Does Cube or Umami run on more platforms?
Cube runs on Cloud, Self-hosted. Umami runs on Web, Linux.
Can I use Cube for free?
Both have a free tier, so you can try either at no cost before committing.
What is Cube best used for?
Cube is most often used for building governed semantic data models for analytics, embedding analytics into customer-facing products, enabling natural language data queries for teams, creating conversational dashboards with ai assistance. Of those, building governed semantic data models for analytics and embedding analytics into customer-facing products are not what Umami is typically brought in for.
What can Cube do that Umami cannot?
Cube covers Analytics Chat, Workbooks, Dashboards, Embedded Analytics. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Cube: What is the cost per developer on Cube?

Starter plan costs $40/developer/month. Premium adds embedded analytics at $80/developer/month. Explorer and Viewer roles cost $40 and $20/month respectively.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Cube: What uptime SLAs does Cube offer?

Premium plan offers 99.950% uptime SLA. Enterprise plan provides 99.990% uptime SLA with dedicated support.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Cube: Can I use Cube for free?

Yes, the Free plan includes basic data source connection, semantic modeling, workbooks, and dashboards for hobbyists and personal projects.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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