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Affiliate Marketing · head to head

Crossbeam vs Loop & Tie

Crossbeam logo

Crossbeam

Affiliate Marketing

Partner ecosystem platform for revenue teams

From
Free
Free plan
Yes
Full reviewWebsite
Loop & Tie logo

Loop & Tie

Employee Engagement

Choice-based gifting on a flat annual subscription with a marketplace weighted toward small and independent makers

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each; Loop & Tie the tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
  • They diverge on capability: Crossbeam covers Account mapping, Loop & Tie covers Choice-based collections.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Crossbeam and Loop & Tie actually diverge.

Attributes where Crossbeam and Loop & Tie differ
AttributeCrossbeamLoop & Tie
Pricing modelfreemiumPer year subscription plus gift spend
CategoryAffiliate MarketingEmployee Engagement
Founded2018Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crossbeam

  • Account mapping
  • Secure data sharing
  • Co-selling workflows
  • Partner scoring
  • Revenue attribution
  • Salesforce
  • HubSpot
  • Slack

Only in Loop & Tie

  • Choice-based collections
  • Curated marketplace
  • Flat rate or free shipping
  • Redemption analytics
  • Post-redemption scheduling
  • Branded merchandise and swag
  • Salesforce and HRIS integrations
  • Global warehousing

What people use each for

The jobs each tool is most often brought in to do.

Crossbeam

  • Mapping overlapping accounts and pipeline with partner companiesnot Loop & Tie
  • Running a partner ecosystem programme with shared datanot Loop & Tie

Loop & Tie

  • A marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkwarenot Crossbeam
  • A customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemptionnot Crossbeam
  • A property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue sizenot Crossbeam
  • A small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contractnot Crossbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crossbeam

  • The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
  • Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
  • Sales seats are a separate $40 per user per month on top of the plan
  • SAML SSO and advanced access controls are excluded from the Connector plan
  • Both upper tiers are custom priced

Loop & Tie

  • The tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
  • The curated marketplace is deliberately smaller than mass catalogues, so recipients who want a specific well known product will not find it and some will treat the choice as limited.
  • Global warehousing and international fulfilment only appear on the Premium tier, so any organisation gifting outside its home market is effectively on the five thousand dollar plan whatever its volume.
  • Native Salesforce and HRIS integration is a Premium feature or an Essentials add-on, so the automation that makes gifting scalable is not in the price most buyers first see.
  • Free shipping starts at Essentials, meaning free plan users pay five dollars per gift in shipping, which on any real volume is more than the Essentials subscription would have cost.

Pricing, plan by plan

Crossbeam

Free
  • FreeFree
    • Up to 3 full access seats
    • 3 standard populations
    • Single-partner account mapping (50 records)
  • Connector$4800/year
    • 1 full access seat
    • Additional seats $1,800/user/year
    • Full account mapping
  • Supernode$null/month
    • 3 full access seats
    • Unlimited sales seats at $40/user/month
    • 25,000 record exports
  • Enterprise$null/month
    • Custom full access seats
    • Custom sales seats
    • 100,000+ record exports

Loop & Tie

Free
  • FreeFree
    • One user
    • Full marketplace access
    • Send gifts by email
  • Essentials$500/year
    • Three users and three teams
    • Custom gift collections
    • Free shipping
  • Premium$5000/year
    • Unlimited users and five teams
    • Gift cards, print on demand and branded merchandise
    • Global warehousing and fulfilment
  • Build Your Own$undefined/year
    • Custom team structures and permissions
    • Exclusive inventory or private-label collections
    • Custom logistics and compliance-driven fulfilment

Which should you pick?

Choose Crossbeam if

  • You need account mapping.
  • You want to start without paying.
  • You also want secure data sharing.
Crossbeam review

Choose Loop & Tie if

  • You need choice-based collections.
  • You want to start without paying.
  • You also want curated marketplace.
Loop & Tie review

Questions people ask

Is Crossbeam or Loop & Tie better?
Neither clearly leads. Crossbeam starts at Free and Loop & Tie at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crossbeam or Loop & Tie?
Crossbeam starts at Free and Loop & Tie at Free.
Does Crossbeam or Loop & Tie run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Crossbeam for free?
Both have a free tier, so you can try either at no cost before committing.
What is Crossbeam best used for?
Crossbeam is most often used for mapping overlapping accounts and pipeline with partner companies, running a partner ecosystem programme with shared data. Of those, mapping overlapping accounts and pipeline with partner companies and running a partner ecosystem programme with shared data are not what Loop & Tie is typically brought in for.
What can Crossbeam do that Loop & Tie cannot?
Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. Loop & Tie covers Choice-based collections, Curated marketplace, Flat rate or free shipping, Redemption analytics.

Answered from the vendors’ own pages

Crossbeam: How much does Crossbeam cost?

Crossbeam offers a free tier with up to 3 seats, Connector at $4,800/year with 1 included seat ($1,800/year per additional seat), and Supernode and Enterprise with custom pricing. Sales seats cost $40/user/month in paid tiers.

Source
Loop & Tie: How much does the platform cost?

Free for one user, five hundred dollars a year for Essentials with three users, five thousand dollars a year for Premium with unlimited users, plus a quoted enterprise tier. Gift spend is separate.

Crossbeam: What is included in the Crossbeam free plan?

The free plan includes up to 3 full access seats, 3 standard populations, single-partner account mapping with 50 records, Slack integration, AI Chat, and preview access to advanced features like Deal Navigator.

Source
Loop & Tie: What is different about the catalogue?

It is curated toward small, independent, sustainable and diverse-owned brands rather than mass market products, which is the usual reason buyers choose it over larger competitors.

Crossbeam: How much do additional Crossbeam seats cost?

In the Connector plan, additional full access seats cost $1,800/year each. Sales seats are priced at $40/user/month across Supernode and Enterprise tiers. Supernode includes 3 full access seats with unlimited sales seats available.

Source
Loop & Tie: Do recipients choose their gift?

Yes, the sender sets a collection and price band and the recipient picks one item.

Crossbeam: What is the Crossbeam Supernode plan?

Supernode is Crossbeam's most popular plan with 3 full access seats, 25,000 record exports, revenue attribution, and dedicated customer success manager. It has custom pricing and supports unlimited sales seats at $40/user/month.

Source
Loop & Tie: Can I gift internationally on the cheaper plans?

Not properly. Global warehousing and fulfilment are Premium features.

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