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Employee Engagement · head to head

BetterUp vs Crossbeam

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Free plan
No
Crossbeam logo

Crossbeam

Affiliate Marketing

Partner ecosystem platform for revenue teams

From
Free
Free plan
Yes

The short version

  • Only Crossbeam has a free tier, so it costs nothing to try first.
  • Each has a real cost: BetterUp no pricing page or published pricing information available; Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • They diverge on capability: BetterUp covers 1-on-1 coaching, Crossbeam covers Account mapping.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BetterUp and Crossbeam actually diverge.

Attributes where BetterUp and Crossbeam differ
AttributeBetterUpCrossbeam
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing
Founded20132018

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in Crossbeam

  • Account mapping
  • Secure data sharing
  • Co-selling workflows
  • Partner scoring
  • Revenue attribution
  • Salesforce
  • HubSpot
  • Snowflake

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot Crossbeam
  • Manager development programmesnot Crossbeam
  • Leadership development at enterprise scalenot Crossbeam
  • Measuring coaching impact across a workforcenot Crossbeam

Crossbeam

  • Mapping overlapping accounts and pipeline with partner companiesnot BetterUp
  • Running a partner ecosystem programme with shared datanot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • No pricing page or published pricing information available
  • Vendor requires demo request or direct sales contact for pricing
  • No public tiers or feature comparison by price level

Crossbeam

  • The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
  • Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
  • Sales seats are a separate $40 per user per month on top of the plan
  • SAML SSO and advanced access controls are excluded from the Connector plan
  • Both upper tiers are custom priced

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

Crossbeam

Free
  • FreeFree
    • Up to 3 full access seats
    • 3 standard populations
    • Single-partner account mapping (50 records)
  • Connector$4800/year
    • 1 full access seat
    • Additional seats $1,800/user/year
    • Full account mapping
  • Supernode$null/month
    • 3 full access seats
    • Unlimited sales seats at $40/user/month
    • 25,000 record exports
  • Enterprise$null/month
    • Custom full access seats
    • Custom sales seats
    • 100,000+ record exports

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.

Choose Crossbeam if

  • You need account mapping.
  • You want to start without paying.
  • You also want secure data sharing.

Questions people ask

Is BetterUp or Crossbeam better?
Neither clearly leads. BetterUp starts at On request and Crossbeam at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or Crossbeam?
Crossbeam has a free tier; the other does not. Paid plans start at On request for BetterUp and Free for Crossbeam.
Does BetterUp or Crossbeam run on more platforms?
BetterUp runs on Web, Ios, Android, Api. Crossbeam runs on Web.
Can I use Crossbeam for free?
Yes. Crossbeam has a free tier, so you can try it without paying. BetterUp starts at On request.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Crossbeam is typically brought in for.
What can BetterUp do that Crossbeam cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. Both handle Slack.

Answered from the vendors’ own pages

BetterUp: How is BetterUp priced?

BetterUp does not publish pricing on their website. They use a custom pricing model requiring direct contact with their sales team to receive quotes tailored to organizational needs.

Source
Crossbeam: How much does Crossbeam cost?

Crossbeam offers a free tier with up to 3 seats, Connector at $4,800/year with 1 included seat ($1,800/year per additional seat), and Supernode and Enterprise with custom pricing. Sales seats cost $40/user/month in paid tiers.

Source
BetterUp: Are there different BetterUp plans for small versus enterprise organizations?

BetterUp offers products for different use cases (Lead, Manage, Grow, Ready) but does not publicly disclose tier-specific pricing or plan structures. Custom quotes are required.

Source
Crossbeam: What is included in the Crossbeam free plan?

The free plan includes up to 3 full access seats, 3 standard populations, single-partner account mapping with 50 records, Slack integration, AI Chat, and preview access to advanced features like Deal Navigator.

Source
BetterUp: What is the best way to request BetterUp pricing information?

Organizations can request pricing by using the Request a Demo or Contact Sales options prominently displayed on BetterUp's website to connect with their sales team.

Source
Crossbeam: How much do additional Crossbeam seats cost?

In the Connector plan, additional full access seats cost $1,800/year each. Sales seats are priced at $40/user/month across Supernode and Enterprise tiers. Supernode includes 3 full access seats with unlimited sales seats available.

Source
BetterUp: Does BetterUp offer a free trial to evaluate the platform?

BetterUp does not publicly disclose free trial availability or terms on their homepage. Prospects must contact sales to inquire about trial options.

Source
Crossbeam: What is the Crossbeam Supernode plan?

Supernode is Crossbeam's most popular plan with 3 full access seats, 25,000 record exports, revenue attribution, and dedicated customer success manager. It has custom pricing and supports unlimited sales seats at $40/user/month.

Source
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