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Affiliate Marketing · head to head

Crossbeam vs Personify Health

Crossbeam logo

Crossbeam

Affiliate Marketing

Partner ecosystem platform for revenue teams

From
Free
Free plan
Yes
Full reviewWebsite
Personify Health logo

Personify Health

Employee Engagement

Merged Virgin Pulse and HealthComp, selling wellbeing engagement and third party health plan administration in one contract

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Crossbeam has a free tier, so it costs nothing to try first.
  • Each has a real cost: Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each; Personify Health concentrating engagement, navigation, condition management and claims administration with one vendor makes a renewal dispute or a service failure an enterprise problem, and replacing a TPA is far more disruptive than replacing a wellbeing app.
  • They diverge on capability: Crossbeam covers Account mapping, Personify Health covers Health engagement platform.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Crossbeam and Personify Health actually diverge.

Attributes where Crossbeam and Personify Health differ
AttributeCrossbeamPersonify Health
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryAffiliate MarketingEmployee Engagement
Founded2018Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crossbeam

  • Account mapping
  • Secure data sharing
  • Co-selling workflows
  • Partner scoring
  • Revenue attribution
  • Salesforce
  • HubSpot
  • Slack

Only in Personify Health

  • Health engagement platform
  • Third party administration
  • Digital navigation
  • Care and condition management
  • Payment integrity
  • PercyIQ
  • Partner marketplace
  • Incentive administration

What people use each for

The jobs each tool is most often brought in to do.

Crossbeam

  • Mapping overlapping accounts and pipeline with partner companiesnot Personify Health
  • Running a partner ecosystem programme with shared datanot Personify Health

Personify Health

  • A self-funded employer that wants its wellbeing programme to act on claims data rather than report step countsnot Crossbeam
  • An employer replacing a separate TPA and wellbeing vendor pairing that has never produced a shared view of member costnot Crossbeam
  • A health plan wanting an engagement layer over an existing member population without building onenot Crossbeam
  • An employer running a large incentive-based wellbeing programme that needs rules, tracking and fulfilment administered rather than run on spreadsheetsnot Crossbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crossbeam

  • The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
  • Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
  • Sales seats are a separate $40 per user per month on top of the plan
  • SAML SSO and advanced access controls are excluded from the Connector plan
  • Both upper tiers are custom priced

Personify Health

  • Concentrating engagement, navigation, condition management and claims administration with one vendor makes a renewal dispute or a service failure an enterprise problem, and replacing a TPA is far more disruptive than replacing a wellbeing app.
  • This is the merged Virgin Pulse and HealthComp business, so legacy contracts and legacy service levels persist, and buyers comparing quotes may be comparing two different operating models under one name.
  • Reward and incentive fulfilment is the largest real cost of an engagement programme and is quoted separately from the platform fee, so headline per employee per month figures understate total spend substantially.
  • The engagement heritage is participation-driven, and employers that cannot or will not fund meaningful incentives report the same low sustained engagement that afflicts the whole category.
  • The offering is built around United States self-funded health plans, so the TPA and navigation value does not transfer to employers outside that market.

Pricing, plan by plan

Crossbeam

Free
  • FreeFree
    • Up to 3 full access seats
    • 3 standard populations
    • Single-partner account mapping (50 records)
  • Connector$4800/year
    • 1 full access seat
    • Additional seats $1,800/user/year
    • Full account mapping
  • Supernode$null/month
    • 3 full access seats
    • Unlimited sales seats at $40/user/month
    • 25,000 record exports
  • Enterprise$null/month
    • Custom full access seats
    • Custom sales seats
    • 100,000+ record exports

Personify Health

On request
  • Personify Health$undefined/year
    • Per employee per month platform fee plus a separate per employee per month administrative fee where TPA services are bought
    • Incentive and reward fulfilment budgeted separately from the platform fee
    • Minimum eligible population applies, oriented to mid-market and enterprise self-funded employers

Which should you pick?

Choose Crossbeam if

  • You need account mapping.
  • You want to start without paying.
  • You also want secure data sharing.
Crossbeam review

Choose Personify Health if

  • You need health engagement platform.
  • You work on Web, iOS, Android.
  • You also want third party administration.
Personify Health review

Questions people ask

Is Crossbeam or Personify Health better?
Neither clearly leads. Crossbeam starts at Free and Personify Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crossbeam or Personify Health?
Crossbeam has a free tier; the other does not. Paid plans start at Free for Crossbeam and On request for Personify Health.
Does Crossbeam or Personify Health run on more platforms?
Crossbeam runs on Web. Personify Health runs on Web, iOS, Android.
Can I use Crossbeam for free?
Yes. Crossbeam has a free tier, so you can try it without paying. Personify Health starts at On request.
What is Crossbeam best used for?
Crossbeam is most often used for mapping overlapping accounts and pipeline with partner companies, running a partner ecosystem programme with shared data. Of those, mapping overlapping accounts and pipeline with partner companies and running a partner ecosystem programme with shared data are not what Personify Health is typically brought in for.
What can Crossbeam do that Personify Health cannot?
Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. Personify Health covers Health engagement platform, Third party administration, Digital navigation, Care and condition management.

Answered from the vendors’ own pages

Crossbeam: How much does Crossbeam cost?

Crossbeam offers a free tier with up to 3 seats, Connector at $4,800/year with 1 included seat ($1,800/year per additional seat), and Supernode and Enterprise with custom pricing. Sales seats cost $40/user/month in paid tiers.

Source
Personify Health: Is this the same company as Virgin Pulse?

Yes. Personify Health is the merged Virgin Pulse and HealthComp business. A Virgin Pulse contract or reference is a Personify Health contract or reference.

Crossbeam: What is included in the Crossbeam free plan?

The free plan includes up to 3 full access seats, 3 standard populations, single-partner account mapping with 50 records, Slack integration, AI Chat, and preview access to advanced features like Deal Navigator.

Source
Personify Health: Do I have to buy the TPA services?

No, the engagement platform can be bought alone, but the strongest argument for the merged company is acting on claims data, which requires the administration side.

Crossbeam: How much do additional Crossbeam seats cost?

In the Connector plan, additional full access seats cost $1,800/year each. Sales seats are priced at $40/user/month across Supernode and Enterprise tiers. Supernode includes 3 full access seats with unlimited sales seats available.

Source
Personify Health: How is it priced?

Per employee per month for the platform, plus a separate per employee per month administrative fee for TPA services. Incentive fulfilment is a separate budget line.

Crossbeam: What is the Crossbeam Supernode plan?

Supernode is Crossbeam's most popular plan with 3 full access seats, 25,000 record exports, revenue attribution, and dedicated customer success manager. It has custom pricing and supports unlimited sales seats at $40/user/month.

Source
Personify Health: Does it work outside the United States?

The engagement platform has international reach from the Virgin Pulse heritage, but the administration, navigation and payment integrity services are built for United States self-funded plans.

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