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Customer Support · head to head

Cresta vs Google Dialogflow

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Free plan
No
Full reviewWebsite
Google Dialogflow logo

Google Dialogflow

Live Chat

Google's conversational AI platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Google Dialogflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Google Dialogflow usage-based pricing expected but specific rates not confirmed
  • They diverge on capability: Cresta covers Real-time agent assist, Google Dialogflow covers NLU and NLG.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and Google Dialogflow actually diverge.

Attributes where Cresta and Google Dialogflow differ
AttributeCrestaGoogle Dialogflow
Starting priceOn requestFree
Pricing modelquoteusage-based
Free tierNoYes
PlatformsWeb, APIWeb, Mobile, Messaging apps, Voice assistants
CategoryCustomer SupportLive Chat
FoundedUnknown1998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in Google Dialogflow

  • NLU and NLG
  • Multi-language support
  • Integration with Google services
  • Webhooks
  • Google Cloud
  • Slack
  • Facebook
  • Telegram

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Google Dialogflow
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Google Dialogflow
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Google Dialogflow
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Google Dialogflow

Google Dialogflow

  • Customer engagementnot Cresta
  • Lead generationnot Cresta
  • Customer supportnot Cresta
  • Sales automationnot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

Google Dialogflow

  • Usage-based pricing expected but specific rates not confirmed
  • Free tier details not documented in available content

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

Google Dialogflow

Free
  • Free TierFree
    • 100 requests/day
    • Basic NLU
  • Standard$0.005/month
    • Pay per request
    • Advanced features
  • Enterprise$undefined/month
    • Custom SLAs
    • Dedicated support

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose Google Dialogflow if

  • You need nlu and nlg.
  • You want to start without paying.
  • You work on Web, Mobile, Messaging apps, Voice assistants.
  • You also want multi-language support.
Google Dialogflow review

Questions people ask

Is Cresta or Google Dialogflow better?
Neither clearly leads. Cresta starts at On request and Google Dialogflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or Google Dialogflow?
Google Dialogflow has a free tier; the other does not. Paid plans start at On request for Cresta and Free for Google Dialogflow.
Does Cresta or Google Dialogflow run on more platforms?
Cresta runs on Web, API. Google Dialogflow runs on Web, Mobile, Messaging apps, Voice assistants.
Can I use Google Dialogflow for free?
Yes. Google Dialogflow has a free tier, so you can try it without paying. Cresta starts at On request.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Google Dialogflow is typically brought in for.
What can Cresta do that Google Dialogflow cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Google Dialogflow covers NLU and NLG, Multi-language support, Integration with Google services, Webhooks.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

Google Dialogflow: How is Google Dialogflow priced?

Dialogflow uses usage-based pricing through Google Cloud. Costs vary based on the number of requests, interactions, or queries depending on the specific Dialogflow edition (Standard or Enterprise).

Source
Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

Google Dialogflow: Does Google Dialogflow offer a free tier?

Google Cloud typically provides free tier access for Dialogflow, but specific free quota limits depend on the Dialogflow edition and must be verified in the Google Cloud Console.

Source
Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

Google Dialogflow: What factors affect Dialogflow pricing beyond request volume?

Dialogflow pricing depends on request volume, concurrent users, AI model complexity, data processing volume, and additional features or third-party integrations used.

Source
Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

Google Dialogflow: Where can I find exact Dialogflow pricing rates for my use case?

Exact per-query pricing and free tier limits are documented in the Google Cloud Console under Dialogflow billing. Regional pricing variations apply, and enterprise customers can contact Google Cloud sales.

Source
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