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Marketing · head to head

Roxhill vs Typeform

Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Typeform logo

Typeform

Marketing

People-friendly forms and surveys

From
Free
Rated
-

The short version

  • Only Typeform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.; Typeform free plan limited to 10 responses per month; Basic plan capped at 100/month
  • They diverge on capability: Roxhill covers Journalist database, Typeform covers Conversational forms.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Roxhill and Typeform actually diverge.

Attributes where Roxhill and Typeform differ
AttributeRoxhillTypeform
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2012

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

Only in Typeform

  • Conversational forms
  • Logic jumps
  • Calculator fields
  • Payment collection
  • File uploads
  • Multi-language forms
  • Mobile responsive
  • Real-time analytics

What people use each for

The jobs each tool is most often brought in to do.

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Typeform
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Typeform
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Typeform
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Typeform

Typeform

  • Customer feedback surveysnot Roxhill
  • Lead generation formsnot Roxhill
  • Event registrationsnot Roxhill
  • Job applicationsnot Roxhill
  • Market researchnot Roxhill

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Typeform

  • Free plan limited to 10 responses per month; Basic plan capped at 100/month
  • Branding removal only available on Plus plan ($56/month) and above
  • No self-hosting or on-premise deployment options

Pricing, plan by plan

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Typeform

Free

No published plan breakdown. See the Typeform review.

Which should you pick?

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.

Choose Typeform if

  • You need conversational forms.
  • You want to start without paying.
  • You also want logic jumps.

Questions people ask

Is Roxhill or Typeform better?
Neither clearly leads. Roxhill starts at On request and Typeform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Roxhill or Typeform?
Typeform has a free tier; the other does not. Paid plans start at On request for Roxhill and Free for Typeform.
Does Roxhill or Typeform run on more platforms?
Roxhill runs on Web, iOS, Android. Typeform runs on Web.
Can I use Typeform for free?
Yes. Typeform has a free tier, so you can try it without paying. Roxhill starts at On request.
What is Roxhill best used for?
Roxhill is most often used for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Of those, a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list. and an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead. are not what Typeform is typically brought in for.
What can Roxhill do that Typeform cannot?
Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts. Typeform covers Conversational forms, Logic jumps, Calculator fields, Payment collection.

Answered from the vendors’ own pages

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Typeform: What are Typeform's pricing tiers?

Typeform offers a free plan (10 responses/month), Basic at $28/month billed annually (100 responses/month, 1 user), Plus at $56/month billed annually (1,000 responses/month, 3 users, branding removed), and Business at $91/month billed annually (10,000 responses/month, 5 users).

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Typeform: Does Typeform have a free tier?

Yes. Typeform offers a free plan limited to 10 form responses per month with Typeform branding.

Source
Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Typeform: What integrations does Typeform support?

Typeform integrates with ActiveCampaign, Calendly, CallRail, Intercom, Klaviyo, Slack, Stripe, Webflow, and Zapier for workflow automation.

Source
Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

Typeform: Can users export data from Typeform?

Yes. Typeform provides API access for data export. Users can retrieve form data and responses through the API using the GET /forms/:formId endpoint and export to CSV through integrations like Zapier or Airbyte.

Source
Typeform: Does Typeform offer self-hosting options?

No. Typeform is a cloud-based SaaS platform only. Self-hosted alternatives exist in the open-source form builder category, but Typeform itself does not offer on-premise deployment.

Source
Typeform: When is branding removed from Typeform?

Typeform branding is automatically removed only on the Plus plan ($56/month billed annually) and higher. The free and Basic plans display Typeform branding on forms.

Source
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