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Marketing · head to head

MoEngage vs Roxhill

MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite
Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MoEngage no pricing information published; platform uses custom pricing requiring sales contact; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which MoEngage and Roxhill actually diverge.

Attributes where MoEngage and Roxhill differ
AttributeMoEngageRoxhill
PlatformsWebWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MoEngage

Nothing recorded that Roxhill does not also cover.

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Roxhill
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Roxhill
  • A/B testing email subject lines for newsletter campaignsnot Roxhill
  • Personalizing push notifications based on location and browsing historynot Roxhill

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not MoEngage
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not MoEngage
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not MoEngage
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not MoEngage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Which should you pick?

Choose MoEngage if

Nothing in the data separates MoEngage from Roxhill on the points above - pick on price and on how each one feels to use.

MoEngage review

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Questions people ask

Is MoEngage or Roxhill better?
Neither clearly leads. MoEngage starts at On request and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MoEngage or Roxhill?
MoEngage starts at On request and Roxhill at On request.
Does MoEngage or Roxhill run on more platforms?
MoEngage runs on Web. Roxhill runs on Web, iOS, Android.
What is MoEngage best used for?
MoEngage is most often used for identifying at-risk customers through churn prediction models, sending triggered sms alerts when customers abandon shopping carts, a/b testing email subject lines for newsletter campaigns, personalizing push notifications based on location and browsing history. Of those, identifying at-risk customers through churn prediction models and sending triggered sms alerts when customers abandon shopping carts are not what Roxhill is typically brought in for.
What can MoEngage do that Roxhill cannot?
Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

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