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UX Research · head to head

Contentsquare vs Google Optimize

Contentsquare logo

Contentsquare

UX Research

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Contentsquare no pricing is published, and the pricing page states no figures, tiers or cost metric at all; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Contentsquare covers Zone-based Heatmaps, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Contentsquare and Google Optimize actually diverge.

Attributes where Contentsquare and Google Optimize differ
AttributeContentsquareGoogle Optimize
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, MobileWeb
CategoryUX ResearchMarketing & Analytics
Founded20121998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • Salesforce
  • AB Tasty

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment
  • 40+ languages language support

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot Google Optimize
  • Finding friction in conversion funnels from behavioural datanot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Contentsquare
  • Personalising page content for defined audience segmentsnot Contentsquare
  • Redirect tests between alternative landing page URLsnot Contentsquare

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentsquare

  • No pricing is published, and the pricing page states no figures, tiers or cost metric at all
  • Nothing on the page says whether cost is driven by sessions, pageviews or users, so scale cannot be assessed before contacting sales

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Contentsquare or Google Optimize better?
Neither clearly leads. Contentsquare starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentsquare or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for Contentsquare and Free for Google Optimize.
Does Contentsquare or Google Optimize run on more platforms?
Contentsquare runs on Web, Mobile. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Contentsquare starts at On request.
What is Contentsquare best used for?
Contentsquare is most often used for analysing user behaviour on websites and apps through session replay and heatmaps, finding friction in conversion funnels from behavioural data. Of those, analysing user behaviour on websites and apps through session replay and heatmaps and finding friction in conversion funnels from behavioural data are not what Google Optimize is typically brought in for.
What can Contentsquare do that Google Optimize cannot?
Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Google Analytics, Web support.
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Related pages

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