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Marketing & Analytics · head to head

AB Tasty vs Contentsquare

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Contentsquare logo

Contentsquare

UX Research

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Contentsquare no pricing is published, and the pricing page states no figures, tiers or cost metric at all
  • They diverge on capability: AB Tasty covers A/B testing, Contentsquare covers Zone-based Heatmaps.

Where they differ

Only the attributes on which AB Tasty and Contentsquare actually diverge.

Attributes where AB Tasty and Contentsquare differ
AttributeAB TastyContentsquare
Starting price€500/monthOn request
Pricing modelquotesubscription
PlatformsWebWeb, Mobile
CategoryMarketing & AnalyticsUX Research
Founded20112012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • AB Tasty
  • Optimizely

Both cover

  • Google Analytics
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Contentsquare
  • Feature flagging and progressive rolloutsnot Contentsquare
  • Personalising content for identified and anonymous visitorsnot Contentsquare
  • Search, recommendations and merchandising for ecommercenot Contentsquare
  • Conversion optimisation experiments across channelsnot Contentsquare

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot AB Tasty
  • Finding friction in conversion funnels from behavioural datanot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Contentsquare

  • No pricing is published, and the pricing page states no figures, tiers or cost metric at all
  • Nothing on the page says whether cost is driven by sessions, pageviews or users, so scale cannot be assessed before contacting sales

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Questions people ask

Is AB Tasty or Contentsquare better?
Neither clearly leads. AB Tasty starts at €500/month and Contentsquare at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Contentsquare?
AB Tasty starts at €500/month and Contentsquare at On request.
Does AB Tasty or Contentsquare run on more platforms?
AB Tasty runs on Web. Contentsquare runs on Web, Mobile.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Contentsquare is typically brought in for.
What can AB Tasty do that Contentsquare cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights. Both handle Google Analytics, Salesforce, Web support.
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Related pages

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