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CRM · head to head

Apptivo vs ClickUp

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
ClickUp logo

ClickUp

Technology

One app to replace them all

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ClickUp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; ClickUp the free plan is capped at 60MB of storage, 5 spaces, 1 form and 3 whiteboards, so the limits are structural rather than just a seat count
  • They diverge on capability: Apptivo covers CRM core, ClickUp covers Multiple view types.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and ClickUp actually diverge.

Attributes where Apptivo and ClickUp differ
AttributeApptivoClickUp
Starting priceOn requestFree
Pricing modelPer user per monthUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, iOS, Android, macOS, Windows
CategoryCRMTechnology
FoundedUnknown2017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in ClickUp

  • Multiple view types
  • Custom fields
  • Automation
  • Time tracking
  • Goal tracking
  • Document collaboration
  • Whiteboards
  • Mind maps

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot ClickUp
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot ClickUp
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot ClickUp
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot ClickUp

ClickUp

  • Project managementnot Apptivo
  • Software developmentnot Apptivo
  • Marketing campaignsnot Apptivo
  • Product roadmapsnot Apptivo
  • Client managementnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

ClickUp

  • The free plan is capped at 60MB of storage, 5 spaces, 1 form and 3 whiteboards, so the limits are structural rather than just a seat count
  • Gantt charts, time tracking and goals require Unlimited at $7 per user per month billed yearly
  • Automations are rationed by tier, at 5,000 a month on Business and 250,000 on Enterprise
  • SAML SSO, custom roles and HIPAA compliance are Enterprise only
  • AI is charged separately, at $9 per user per month for Brain and $28 for Everything AI
  • Monthly billing is substantially dearer, at $10 and $19 against the yearly rates

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

ClickUp

Free
  • FreeFree
    • Unlimited tasks
    • 60 MB storage
    • Collaborative docs
  • Unlimited$7/user/month
    • Unlimited storage
    • All views
    • Time tracking
  • Business$12/user/month
    • Sprint reporting
    • Private docs
    • All Unlimited features
  • Business Plus$undefined/custom
    • Advanced features

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose ClickUp if

  • You need multiple view types.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want custom fields.
ClickUp review

Questions people ask

Is Apptivo or ClickUp better?
Neither clearly leads. Apptivo starts at On request and ClickUp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or ClickUp?
ClickUp has a free tier; the other does not. Paid plans start at On request for Apptivo and Free for ClickUp.
Does Apptivo or ClickUp run on more platforms?
Apptivo runs on Web, iOS, Android. ClickUp runs on Web, iOS, Android, macOS, Windows.
Can I use ClickUp for free?
Yes. ClickUp has a free tier, so you can try it without paying. Apptivo starts at On request.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what ClickUp is typically brought in for.
What can Apptivo do that ClickUp cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. ClickUp covers Multiple view types, Custom fields, Automation, Time tracking.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

ClickUp: How many views does ClickUp support?

ClickUp includes List, Table, Board, Calendar, Gantt, and Inbox views, plus Whiteboards for collaboration and multiple specialized views for different workflows.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

ClickUp: What is ClickUp Brain?

ClickUp Brain is the AI feature providing workspace Q&A, task summaries, and AI-powered automation available as an add-on at $9 or $28/user/month depending on usage.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

ClickUp: How long does it take to set up ClickUp?

Initial setup typically takes 2-4 weeks depending on team size and complexity needs, which is longer than Monday.com (1-2 days) but necessary for ClickUp's flexibility.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

ClickUp: Does ClickUp have built-in time tracking?

Yes, time tracking is included in the first paid plan (Unlimited) at $7/user/month, allowing teams to track project hours without additional tools.

Source
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