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Affiliate Marketing · head to head

ClickMagick vs O.C. Tanner

ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
Free
Free plan
Yes
Full reviewWebsite
O.C. Tanner logo

O.C. Tanner

Employee Engagement

Culture and engagement solution for purpose-driven organizations

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only ClickMagick has a free tier, so it costs nothing to try first.
  • Each has a real cost: ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors; O.C. Tanner pricing is not published and requires a demo
  • They diverge on capability: ClickMagick covers Click tracking, O.C. Tanner covers Recognition programs.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ClickMagick and O.C. Tanner actually diverge.

Attributes where ClickMagick and O.C. Tanner differ
AttributeClickMagickO.C. Tanner
Starting priceFreeOn request
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20131927

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Shopify
  • Facebook Ads

Only in O.C. Tanner

  • Recognition programs
  • Reward fulfillment
  • Manager coaching
  • Analytics and insights
  • Mobile app
  • Customizable workflows
  • Integration hub
  • Training & support

What people use each for

The jobs each tool is most often brought in to do.

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot O.C. Tanner
  • Attributing sales to traffic sources and funnelsnot O.C. Tanner

O.C. Tanner

  • Service award and milestone recognition programmesnot ClickMagick
  • Peer-to-peer recognition across a large workforcenot ClickMagick
  • Physical and collectible awards alongside digital recognitionnot ClickMagick
  • Lifestyle spending accounts as an employee benefitnot ClickMagick
  • Culture and engagement measurement at enterprise scalenot ClickMagick

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

O.C. Tanner

  • Pricing is not published and requires a demo
  • Aimed at large enterprises rather than small or mid-sized employers
  • Sold as several named pieces, Culture Cloud, Say Thanks, Careerscape and lifestyle spending accounts, rather than one subscription

Pricing, plan by plan

ClickMagick

Free
  • Starter$66/month
    • 10,000 tracked visitors
    • 1 user
    • 1 website
  • Standard$166/month
    • 100,000 tracked visitors
    • 2 additional team members
    • 5 ad accounts per platform
  • Pro$291/month
    • 1,000,000 tracked visitors
    • Unlimited team members
    • Unlimited ad accounts

O.C. Tanner

On request
  • O.C. Tanner Platform$undefined/month
    • Recognition programs
    • Reward fulfillment
    • Analytics

Which should you pick?

Choose ClickMagick if

  • You need click tracking.
  • You want to start without paying.
  • You also want conversion tracking.
ClickMagick review

Choose O.C. Tanner if

  • You need recognition programs.
  • You also want reward fulfillment.
O.C. Tanner review

Questions people ask

Is ClickMagick or O.C. Tanner better?
Neither clearly leads. ClickMagick starts at Free and O.C. Tanner at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickMagick or O.C. Tanner?
ClickMagick has a free tier; the other does not. Paid plans start at Free for ClickMagick and On request for O.C. Tanner.
Does ClickMagick or O.C. Tanner run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickMagick for free?
Yes. ClickMagick has a free tier, so you can try it without paying. O.C. Tanner starts at On request.
What is ClickMagick best used for?
ClickMagick is most often used for tracking clicks and conversions across advertising campaigns, attributing sales to traffic sources and funnels. Of those, tracking clicks and conversions across advertising campaigns and attributing sales to traffic sources and funnels are not what O.C. Tanner is typically brought in for.
What can ClickMagick do that O.C. Tanner cannot?
ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing. O.C. Tanner covers Recognition programs, Reward fulfillment, Manager coaching, Analytics and insights.

Answered from the vendors’ own pages

ClickMagick: How much does ClickMagick cost?

ClickMagick offers three plans: Starter at $66/month, Standard at $166/month, and Pro at $291/month (monthly billing). Yearly billing is available with discounts and 2 bonus months. A 14-day free trial is available for new users.

Source
O.C. Tanner: How much does O.C. Tanner cost?

O.C. Tanner does not publish pricing tiers on its website. To obtain pricing information, organizations must request a demo at /contact-us/demo or contact customer support directly.

Source
ClickMagick: What are the visitor and team limits for each ClickMagick plan?

Starter plan includes 10,000 tracked visitors and 1 user; Standard plan includes 100,000 tracked visitors and 2 additional team members; Pro plan includes 1,000,000 tracked visitors and unlimited team members.

Source
O.C. Tanner: Does O.C. Tanner offer transparent pricing?

O.C. Tanner focuses on demonstrating ROI benefits and customer testimonials rather than displaying transparent pricing models; pricing is disclosed through individual demos and customer support contacts.

Source
ClickMagick: What is the data retention limit on ClickMagick plans?

Starter plan retains data for 6 months; Standard plan retains data for 1 year. Pro plan does not specify a stated retention limit. All plans include ClickMagick Insights automated daily performance analysis.

Source
ClickMagick: Are there add-on costs for ClickMagick?

Yes, additional sites or stores can be added at $40 per month or $400 per year across all plans. Yearly billing provides additional discounts compared to monthly billing.

Source
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