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Employee Engagement · head to head

Betterworks vs ClickMagick

Betterworks logo

Betterworks

Employee Engagement

Align, develop, and inspire your workforce

From
$1/month
Free plan
No
Full reviewWebsite
ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only ClickMagick has a free tier, so it costs nothing to try first.
  • Each has a real cost: Betterworks the $1 and $2 promotional rates require a three year agreement and expire on 31 August 2026; the standing prices are $8 and $9 per user per month; ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors
  • They diverge on capability: Betterworks covers OKR & goal management, ClickMagick covers Click tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Betterworks and ClickMagick actually diverge.

Attributes where Betterworks and ClickMagick differ
AttributeBetterworksClickMagick
Starting price$1/monthFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Betterworks

  • OKR & goal management
  • Performance reviews
  • Continuous feedback
  • 1-on-1 meetings
  • Goal alignment
  • Calibration tools
  • Analytics & reporting
  • Mobile app

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Shopify
  • Facebook Ads

What people use each for

The jobs each tool is most often brought in to do.

Betterworks

  • Goals and OKR tracking across an organisationnot ClickMagick
  • Performance reviews, 1:1s and continuous feedbacknot ClickMagick
  • Calibration and succession planning on the higher tiernot ClickMagick
  • Skills mapping and development plansnot ClickMagick
  • Engagement surveys on the Enterprise tiernot ClickMagick

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot Betterworks
  • Attributing sales to traffic sources and funnelsnot Betterworks

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Betterworks

  • The $1 and $2 promotional rates require a three year agreement and expire on 31 August 2026; the standing prices are $8 and $9 per user per month
  • Implementation is charged on top of the per-user price
  • Calibration, succession planning and skills intelligence need the Talent Intelligence tier
  • Engagement surveys and change management services are Enterprise only
  • The vendor states it adds most value above 500 employees, so smaller companies are not the target

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

Pricing, plan by plan

Betterworks

$1/month
  • Performance$8/month
    • Real-time performance tracking
    • Goals & OKRs
    • Feedback and conversations
  • Performance + Talent Intelligence$9/month
    • All Performance features plus anytime calibration
    • Succession planning
    • Skills intelligence
  • Enterprise$null/mo
    • Custom pricing
    • Everything in Performance + Talent Intelligence plus transformational program design
    • Engagement measurement

ClickMagick

Free
  • Starter$66/month
    • 10,000 tracked visitors
    • 1 user
    • 1 website
  • Standard$166/month
    • 100,000 tracked visitors
    • 2 additional team members
    • 5 ad accounts per platform
  • Pro$291/month
    • 1,000,000 tracked visitors
    • Unlimited team members
    • Unlimited ad accounts

Which should you pick?

Choose Betterworks if

  • You need okr & goal management.
  • You work on Web, Ios, Android, Api.
  • You also want performance reviews.
Betterworks review

Choose ClickMagick if

  • You need click tracking.
  • You want to start without paying.
  • You also want conversion tracking.
ClickMagick review

Questions people ask

Is Betterworks or ClickMagick better?
Neither clearly leads. Betterworks starts at $1/month and ClickMagick at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Betterworks or ClickMagick?
ClickMagick has a free tier; the other does not. Paid plans start at $1/month for Betterworks and Free for ClickMagick.
Does Betterworks or ClickMagick run on more platforms?
Betterworks runs on Web, Ios, Android, Api. ClickMagick runs on Web.
Can I use ClickMagick for free?
Yes. ClickMagick has a free tier, so you can try it without paying. Betterworks starts at $1/month.
What is Betterworks best used for?
Betterworks is most often used for goals and okr tracking across an organisation, performance reviews, 1:1s and continuous feedback, calibration and succession planning on the higher tier, skills mapping and development plans. Of those, goals and okr tracking across an organisation and performance reviews, 1:1s and continuous feedback are not what ClickMagick is typically brought in for.
What can Betterworks do that ClickMagick cannot?
Betterworks covers OKR & goal management, Performance reviews, Continuous feedback, 1-on-1 meetings. ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing.

Answered from the vendors’ own pages

Betterworks: How much does Betterworks cost per user?

Betterworks costs $8 per user per month for the Performance plan or $9 per user per month for Performance + Talent Intelligence. Promotional pricing as low as $1-$2 per user per month is available for the first contract year with a 3-year commitment (expires August 31, 2026).

Source
ClickMagick: How much does ClickMagick cost?

ClickMagick offers three plans: Starter at $66/month, Standard at $166/month, and Pro at $291/month (monthly billing). Yearly billing is available with discounts and 2 bonus months. A 14-day free trial is available for new users.

Source
Betterworks: What does the Enterprise plan include?

The Enterprise plan includes everything in Performance + Talent Intelligence plus transformational program design, engagement measurement, in-app guides, and change management services. Pricing is custom and tailored to your organization.

Source
ClickMagick: What are the visitor and team limits for each ClickMagick plan?

Starter plan includes 10,000 tracked visitors and 1 user; Standard plan includes 100,000 tracked visitors and 2 additional team members; Pro plan includes 1,000,000 tracked visitors and unlimited team members.

Source
Betterworks: Are there additional costs beyond per-user pricing?

Yes, implementation is a one-time cost separate from monthly per-user pricing. Betterworks' Professional Services team assists with design and launch.

Source
ClickMagick: What is the data retention limit on ClickMagick plans?

Starter plan retains data for 6 months; Standard plan retains data for 1 year. Pro plan does not specify a stated retention limit. All plans include ClickMagick Insights automated daily performance analysis.

Source
ClickMagick: Are there add-on costs for ClickMagick?

Yes, additional sites or stores can be added at $40 per month or $400 per year across all plans. Yearly billing provides additional discounts compared to monthly billing.

Source
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