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Employee Engagement · head to head

BetterUp vs ClickMagick

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Free plan
No
Full reviewWebsite
ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only ClickMagick has a free tier, so it costs nothing to try first.
  • Each has a real cost: BetterUp no pricing page or published pricing information available; ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors
  • They diverge on capability: BetterUp covers 1-on-1 coaching, ClickMagick covers Click tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BetterUp and ClickMagick actually diverge.

Attributes where BetterUp and ClickMagick differ
AttributeBetterUpClickMagick
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Shopify
  • Facebook Ads

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot ClickMagick
  • Manager development programmesnot ClickMagick
  • Leadership development at enterprise scalenot ClickMagick
  • Measuring coaching impact across a workforcenot ClickMagick

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot BetterUp
  • Attributing sales to traffic sources and funnelsnot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • No pricing page or published pricing information available
  • Vendor requires demo request or direct sales contact for pricing
  • No public tiers or feature comparison by price level

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

ClickMagick

Free
  • Starter$66/month
    • 10,000 tracked visitors
    • 1 user
    • 1 website
  • Standard$166/month
    • 100,000 tracked visitors
    • 2 additional team members
    • 5 ad accounts per platform
  • Pro$291/month
    • 1,000,000 tracked visitors
    • Unlimited team members
    • Unlimited ad accounts

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.
BetterUp review

Choose ClickMagick if

  • You need click tracking.
  • You want to start without paying.
  • You also want conversion tracking.
ClickMagick review

Questions people ask

Is BetterUp or ClickMagick better?
Neither clearly leads. BetterUp starts at On request and ClickMagick at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or ClickMagick?
ClickMagick has a free tier; the other does not. Paid plans start at On request for BetterUp and Free for ClickMagick.
Does BetterUp or ClickMagick run on more platforms?
BetterUp runs on Web, Ios, Android, Api. ClickMagick runs on Web.
Can I use ClickMagick for free?
Yes. ClickMagick has a free tier, so you can try it without paying. BetterUp starts at On request.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what ClickMagick is typically brought in for.
What can BetterUp do that ClickMagick cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing.

Answered from the vendors’ own pages

BetterUp: How is BetterUp priced?

BetterUp does not publish pricing on their website. They use a custom pricing model requiring direct contact with their sales team to receive quotes tailored to organizational needs.

Source
ClickMagick: How much does ClickMagick cost?

ClickMagick offers three plans: Starter at $66/month, Standard at $166/month, and Pro at $291/month (monthly billing). Yearly billing is available with discounts and 2 bonus months. A 14-day free trial is available for new users.

Source
BetterUp: Are there different BetterUp plans for small versus enterprise organizations?

BetterUp offers products for different use cases (Lead, Manage, Grow, Ready) but does not publicly disclose tier-specific pricing or plan structures. Custom quotes are required.

Source
ClickMagick: What are the visitor and team limits for each ClickMagick plan?

Starter plan includes 10,000 tracked visitors and 1 user; Standard plan includes 100,000 tracked visitors and 2 additional team members; Pro plan includes 1,000,000 tracked visitors and unlimited team members.

Source
BetterUp: What is the best way to request BetterUp pricing information?

Organizations can request pricing by using the Request a Demo or Contact Sales options prominently displayed on BetterUp's website to connect with their sales team.

Source
ClickMagick: What is the data retention limit on ClickMagick plans?

Starter plan retains data for 6 months; Standard plan retains data for 1 year. Pro plan does not specify a stated retention limit. All plans include ClickMagick Insights automated daily performance analysis.

Source
BetterUp: Does BetterUp offer a free trial to evaluate the platform?

BetterUp does not publicly disclose free trial availability or terms on their homepage. Prospects must contact sales to inquire about trial options.

Source
ClickMagick: Are there add-on costs for ClickMagick?

Yes, additional sites or stores can be added at $40 per month or $400 per year across all plans. Yearly billing provides additional discounts compared to monthly billing.

Source
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