Government · head to head
Clariti vs IDnow

Clariti
Government
Permitting, licensing and land management for local government, built natively on Salesforce
- From
- On request
- Free plan
- No

IDnow
Cybersecurity
Identity verification and qualified electronic signature for regulated European markets
- From
- On request
- Free plan
- No
The short version
- Each has a real cost: Clariti salesforce platform licences sit underneath the subscription and are not always visible in the initial quote, so the fully loaded cost can be materially higher than the comparison against Accela or Tyler suggests.; IDnow agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.
- They diverge on capability: Clariti covers Permitting workflows, IDnow covers VideoIdent.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Clariti and IDnow actually diverge.
Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clariti
- Permitting workflows
- Business licensing
- Inspections
- Code enforcement
- Public portal
- Salesforce platform tooling
Only in IDnow
- VideoIdent
- AutoIdent
- eSign
- eID and NFC
- Bank identification
- EU data processing
What people use each for
The jobs each tool is most often brought in to do.
Clariti
- A city already standardised on Salesforce that wants permitting inside the same platformnot IDnow
- An agency replacing a legacy permitting system whose vendor was acquired and whose roadmap stallednot IDnow
- A county needing configurable workflows across permits, licensing and code enforcementnot IDnow
- An IT department that wants to configure and report on its own permitting workflows without vendor ticketsnot IDnow
IDnow
- A German bank opening regulated accounts where BaFin requires a recognised identification methodnot Clariti
- An insurer needing a qualified electronic signature that will survive challenge in a European courtnot Clariti
- A telecom operator meeting national SIM registration identity rules across several EU statesnot Clariti
- A lender wanting automated checks for low-risk applicants and video identification only for high-value casesnot Clariti
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clariti
- Salesforce platform licences sit underneath the subscription and are not always visible in the initial quote, so the fully loaded cost can be materially higher than the comparison against Accela or Tyler suggests.
- Building on Salesforce means the agency inherits Salesforce release cycles and pricing changes, neither of which Clariti controls.
- It has far less accumulated edge case handling than the incumbents, so unusual fee schedules, historic district rules or state mandated reporting can become configuration projects.
- Professional services dominate the first year cost, as with every permitting implementation, and agencies that budget only for licence are the ones whose projects stall.
- The install base is smaller than Accela or Tyler, so there are fewer peer agencies to call for reference and fewer trained implementation consultants in the market.
IDnow
- Agent-led video identification costs several times an automated check and depends on agent availability, so peak-time queues push abandonment up at exactly the moment conversion matters.
- Pricing is quoted with an annual volume commitment, so the accreditation advantage comes with a floor you pay whether or not you use it.
- The product is optimised for European regulatory regimes, so buyers verifying users in North America, Asia or Africa will find coverage and cost less competitive than global specialists.
- Qualified electronic signature is a separate licence from identity verification, which surprises buyers who assumed the accredited identity check made the signature capability included.
- Integration for the regulated flows is heavier than a simple SDK drop-in because the compliant journey, including consent and recording requirements, constrains the user experience you can build.
Pricing, plan by plan
Clariti
On request- Clariti$undefined/year
- Quoted by agency size and module scope
- Salesforce platform licences are a separate cost underneath the subscription
- Implementation and configuration services typically exceed first year licence cost
IDnow
On request- IDnow Platform$undefined/year
- Per-identification pricing that differs sharply between automated and agent-led methods
- Annual volume commitment typically required
- Qualified electronic signature licensed separately
Which should you pick?
Choose Clariti if
- You need permitting workflows.
- You work on Web, iOS, Android.
- You also want business licensing.
Choose IDnow if
- You need videoident.
- You work on Web, iOS, Android, API.
- You also want autoident.
Questions people ask
- Is Clariti or IDnow better?
- Neither clearly leads. Clariti starts at On request and IDnow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clariti or IDnow?
- Clariti starts at On request and IDnow at On request.
- Does Clariti or IDnow run on more platforms?
- Clariti runs on Web, iOS, Android. IDnow runs on Web, iOS, Android, API.
- What is Clariti best used for?
- Clariti is most often used for a city already standardised on salesforce that wants permitting inside the same platform, an agency replacing a legacy permitting system whose vendor was acquired and whose roadmap stalled, a county needing configurable workflows across permits, licensing and code enforcement, an it department that wants to configure and report on its own permitting workflows without vendor tickets. Of those, a city already standardised on salesforce that wants permitting inside the same platform and an agency replacing a legacy permitting system whose vendor was acquired and whose roadmap stalled are not what IDnow is typically brought in for.
- What can Clariti do that IDnow cannot?
- Clariti covers Permitting workflows, Business licensing, Inspections, Code enforcement. IDnow covers VideoIdent, AutoIdent, eSign, eID and NFC.
Answered from the vendors’ own pages
Clariti: Do we need Salesforce licences as well?
Yes. Clariti runs on the Salesforce platform, and those licences are a separate line item. Insist on a fully loaded quote.
IDnow: Why choose it over a cheaper automated vendor?
Because in some European regimes the cheaper vendor is not legally permitted for the transaction. This is an eligibility question, not a quality one.
Clariti: How does it compare with Accela?
Accela has far deeper accumulated handling of edge cases. Clariti offers a more modern and configurable platform, at the price of Salesforce underneath.
IDnow: Is the electronic signature included?
No. Qualified electronic signature under eIDAS is licensed separately from identity verification.
Clariti: Can we see what other agencies paid?
Yes. Permitting contracts are public records and award notices routinely list implementation and annual subscription values.
IDnow: Where is the data processed?
In European data centres, which is a requirement rather than a preference for many of its regulated customers.
Clariti: Is it suitable for a small town?
Usually not. The platform cost and implementation effort suit mid sized and larger agencies.
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