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Automation Integration · head to head

Celigo vs Improvado

Celigo logo

Celigo

Automation Integration

The iPaaS platform for mid-market and enterprise

From
$400/month
Rated
-
Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Celigo prices are not published on any of the three editions; Improvado free tier limited to 50 MCP actions per week
  • They diverge on capability: Celigo covers App integration, Improvado covers 500+ data source connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Celigo and Improvado actually diverge.

Attributes where Celigo and Improvado differ
AttributeCeligoImprovado
Starting price$400/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, MobileWeb, Api, Data-warehouse
CategoryAutomation IntegrationMarketing
Founded20082015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Celigo

  • App integration
  • Process automation
  • Master data management
  • API management
  • Workflow builder
  • Error handling
  • Analytics
  • 800+ apps

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Celigo

  • Integrating NetSuite with ecommerce and CRM systemsnot Improvado
  • Prebuilt integration templates between common business applicationsnot Improvado
  • Building custom flows between internal systemsnot Improvado
  • Governance and auditability over integrations on the higher editionsnot Improvado

Improvado

  • Marketing data integrationnot Celigo
  • Multi-workspace data orchestrationnot Celigo
  • Incrementality testing and attributionnot Celigo
  • Multi-touch attribution modelingnot Celigo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Celigo

  • Prices are not published on any of the three editions
  • Billed on endpoints and flows, so the cost is driven by how many systems you connect rather than by volume through them
  • API Builder, lookup caching and a sandbox all require the Professional edition
  • Single sign-on is optional on Standard and included from Professional up
  • Unlimited endpoints and the full governance features are Enterprise only

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Pricing, plan by plan

Celigo

$400/month
  • Growth$400/month
    • 50 integrations
    • Basic support
  • Scale$1200/month
    • Unlimited integrations
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Which should you pick?

Choose Celigo if

  • You need app integration.
  • You work on Web, Mobile.
  • You also want process automation.

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.

Questions people ask

Is Celigo or Improvado better?
Neither clearly leads. Celigo starts at $400/month and Improvado at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Celigo or Improvado?
Improvado has a free tier; the other does not. Paid plans start at $400/month for Celigo and Free for Improvado.
Does Celigo or Improvado run on more platforms?
Celigo runs on Web, Mobile. Improvado runs on Web, Api, Data-warehouse.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Celigo starts at $400/month.
What is Celigo best used for?
Celigo is most often used for integrating netsuite with ecommerce and crm systems, prebuilt integration templates between common business applications, building custom flows between internal systems, governance and auditability over integrations on the higher editions. Of those, integrating netsuite with ecommerce and crm systems and prebuilt integration templates between common business applications are not what Improvado is typically brought in for.
What can Celigo do that Improvado cannot?
Celigo covers App integration, Process automation, Master data management, API management. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle SOC2.

Answered from the vendors’ own pages

Celigo: How much does Celigo cost?

Celigo pricing is not publicly disclosed; the vendor requires direct contact with sales to obtain pricing quotes based on your endpoint and workflow requirements.

Source
Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Celigo: What is Celigo's pricing model?

Celigo uses a flat-rate subscription model based on endpoints and flows, not per-transaction costs; customers must contact sales for actual pricing for each tier.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Celigo: Is there a free trial for Celigo?

Yes, Celigo offers a 30-day free trial with unlimited access to the platform; no credit card is required to start the trial.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Celigo: What are the Celigo pricing tiers?

Celigo offers Standard, Professional, and Enterprise editions; specific pricing for each is not published and requires sales contact, with Enterprise including unlimited endpoints and premium support.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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