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Email Marketing · head to head

Campaign Monitor vs Whatagraph

Campaign Monitor logo

Campaign Monitor

Email Marketing

Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Campaign Monitor the Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Campaign Monitor covers Drag-and-drop email builder, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Campaign Monitor and Whatagraph actually diverge.

Attributes where Campaign Monitor and Whatagraph differ
AttributeCampaign MonitorWhatagraph
Starting priceOn requestFree
Pricing modelPer month by contact tier and plan levelsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Api
CategoryEmail MarketingMarketing
FoundedUnknown2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Campaign Monitor

  • Drag-and-drop email builder
  • Automation workflows
  • List segmentation
  • Send-time optimisation
  • Landing pages and forms
  • Multi-brand management

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Campaign Monitor

  • A small marketing team wanting straightforward campaign design and automation without a full martech stacknot Whatagraph
  • A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraintnot Whatagraph
  • An agency managing multiple brands wanting Enterprise-tier multi-brand account managementnot Whatagraph
  • A team wanting a bundled website builder alongside email on the Premier tiernot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Campaign Monitor
  • Blending data from multiple ad platforms into one dashboardnot Campaign Monitor
  • White-labelled reporting under an agency's own brandingnot Campaign Monitor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Campaign Monitor

  • The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
  • Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
  • As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
  • Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Campaign Monitor

On request
  • Lite$undefined/month
    • Monthly send cap of 2,500 emails regardless of list size
    • Basic campaign and template tools
    • Priced by contact tier from under 500 to 50,000+
  • Essentials$undefined/month
    • Unlimited monthly email sends
    • Priority support
    • Priced by contact tier from under 500 to 50,000+
  • Premier$undefined/month
    • Unlimited monthly email sends
    • Premier-level phone support
    • Drag-and-drop website builder included
  • Enterprise$undefined/year
    • Custom quote
    • Multi-brand account management
    • Dedicated account manager, SOC2 and GDPR-aligned security

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Campaign Monitor if

  • You need drag-and-drop email builder.
  • You also want automation workflows.
Campaign Monitor review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Campaign Monitor or Whatagraph better?
Neither clearly leads. Campaign Monitor starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Campaign Monitor or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Campaign Monitor and Free for Whatagraph.
Does Campaign Monitor or Whatagraph run on more platforms?
Campaign Monitor runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Campaign Monitor starts at On request.
What is Campaign Monitor best used for?
Campaign Monitor is most often used for a small marketing team wanting straightforward campaign design and automation without a full martech stack, a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint, an agency managing multiple brands wanting enterprise-tier multi-brand account management, a team wanting a bundled website builder alongside email on the premier tier. Of those, a small marketing team wanting straightforward campaign design and automation without a full martech stack and a business with a list under a few thousand contacts and infrequent sends, where the lite tier's cap is not a real constraint are not what Whatagraph is typically brought in for.
What can Campaign Monitor do that Whatagraph cannot?
Campaign Monitor covers Drag-and-drop email builder, Automation workflows, List segmentation, Send-time optimisation. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Campaign Monitor: Does the cheapest plan include unlimited sends?

No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Campaign Monitor: Who owns Campaign Monitor?

Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Campaign Monitor: Is there a free plan?

A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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