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Email Marketing · head to head

Shortwave vs Whatagraph

Shortwave logo

Shortwave

Email Marketing

AI-powered email assistant for intelligent inbox management

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shortwave per-seat pricing increases team costs compared to flat-rate email solutions; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Shortwave covers AI Email Filtering, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Shortwave and Whatagraph actually diverge.

Attributes where Shortwave and Whatagraph differ
AttributeShortwaveWhatagraph
Pricing modelUnknownsubscription
PlatformsiOS, Android, macOS, WindowsWeb, Mobile, Api
CategoryEmail MarketingMarketing
FoundedUnknown2016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shortwave

  • AI Email Filtering
  • Intelligent Autocomplete
  • Voice-Style Composition
  • Meeting Scheduling
  • Email-to-Todo Conversion
  • AI-Powered Search
  • Team Collaboration
  • Email Summaries

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Shortwave

  • Reducing inbox overload through AI-powered organizationnot Whatagraph
  • Drafting professional emails using natural languagenot Whatagraph
  • Scheduling meetings without back-and-forth coordinationnot Whatagraph
  • Searching email archives using conversational queriesnot Whatagraph
  • Converting emails to tasks for team task trackingnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Shortwave
  • Blending data from multiple ad platforms into one dashboardnot Shortwave
  • White-labelled reporting under an agency's own brandingnot Shortwave

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shortwave

  • Per-seat pricing increases team costs compared to flat-rate email solutions
  • AI features may require higher tier plans, limiting value for smaller teams
  • Dependency on third-party integrations for full feature depth
  • Learning curve for effective use of AI-powered features
  • Limited customization for AI filter behavior compared to manual rules

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Shortwave

Free
  • FreeFree
    • Email search and organization
    • Basic inbox tools
    • Limited AI features
  • Business$30/month
    • Full standard search history
    • 5 years AI search history
    • Max 50 threads per AI search
  • Premier$45/month
    • Everything in Business
    • 2x more AI usage
    • Unlimited AI search history
  • Max$120/month
    • Everything in Premier
    • 6x more AI usage
    • Max 150 threads per AI search

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Shortwave if

  • You need ai email filtering.
  • You want to start without paying.
  • You work on iOS, Android, macOS, Windows.
  • You also want intelligent autocomplete.
Shortwave review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Shortwave or Whatagraph better?
Neither clearly leads. Shortwave starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shortwave or Whatagraph?
Shortwave starts at Free and Whatagraph at Free.
Does Shortwave or Whatagraph run on more platforms?
Shortwave runs on iOS, Android, macOS, Windows. Whatagraph runs on Web, Mobile, Api.
Can I use Shortwave for free?
Both have a free tier, so you can try either at no cost before committing.
What is Shortwave best used for?
Shortwave is most often used for reducing inbox overload through ai-powered organization, drafting professional emails using natural language, scheduling meetings without back-and-forth coordination, searching email archives using conversational queries. Of those, reducing inbox overload through ai-powered organization and drafting professional emails using natural language are not what Whatagraph is typically brought in for.
What can Shortwave do that Whatagraph cannot?
Shortwave covers AI Email Filtering, Intelligent Autocomplete, Voice-Style Composition, Meeting Scheduling. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Shortwave: Is there a free trial for Shortwave?

Yes, Shortwave offers a 14-day free trial for all paid plans with no credit card required.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Shortwave: What platforms does Shortwave support?

Shortwave is available on iOS, Android, macOS, and Windows for full cross-platform email management.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Shortwave: How much AI usage do I get per plan?

Business plan includes 3 AI-powered filters and standard AI usage. Premier (2x more AI) and Max (6x more AI) plans provide increasing levels of AI feature access.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Shortwave: What integrations does Shortwave support?

Shortwave integrates with Slack, Calendar, Notion, Asana, HubSpot, and 3,000+ apps via Tasklet.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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