Marketing · pricing
CallRail pricing
CallRail publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, CallRail pricing is $50/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $50/month
- Model
- Per month by plan, plus per-number and per-minute overages
- Tiers
- 4
- Free tier
- Not on record
CallRail plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Lead Tracking | $50/month | 6 | Entry tier |
| Lead Tracking Complete | $95/month | 4 | +$45/month, 4 more features |
| Lead Conversion | $150/month | 5 | +$55/month, 4 more features |
| Lead Conversion Complete | $195/month | 4 | +$45/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Lead Tracking
$50/monthThe entry tier. It covers 5 tracking numbers, 250 minutes, 25 sms, dynamic number insertion, call recording, extra local number $3/mo, extra local minute $0.05.
Lead Tracking Complete
$95/monthOver Lead Tracking, this tier adds:
- Everything in Lead Tracking
- 1,000 form submissions
- Form tracking and attribution
- Form submission overage $0.02 each
Lead Conversion
$150/monthOver Lead Tracking Complete, this tier adds:
- 10,000 transcription minutes
- 2,500 analysis minutes
- Conversation Intelligence
- Analysis minute overage $0.04 each
Lead Conversion Complete
$195/monthOver Lead Conversion, this tier adds:
- Form tracking and Conversation Intelligence combined
- 1,000 form submissions
- Full attribution reporting
What the product covers
The full CallRail feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Dynamic Number Insertion
- Call recording and transcription
- Conversation Intelligence
- Form Tracking
- Lead auto-tagging
- Multi-channel attribution reporting
- Call routing and text messaging
- Agency account management
People bring CallRail in for a home services company running google ads that cannot tell which keywords produce booked jobs because most customers ring rather than fill in a form., an agency managing paid search for thirty local clients that needs per-client call attribution reporting under one login., a multi-location dental or legal practice wanting to know which branch phone number each campaign drives, and whether the calls were answered., a marketing team that wants calls auto-qualified from their content so it can push only genuine leads into hubspot rather than every ring.. If that is not the job you are buying for, the alternatives to CallRail are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| CallRail (this page) | $50/month | Per month by plan, plus per-number and per-minute overages | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs CallRail |
| Onclusive | On request | quote | - | vs CallRail |
| Roxhill | On request | quote | - | vs CallRail |
| Bloomreach | On request | quote | - | vs CallRail |
| Invoca | On request | quote | - | vs CallRail |
| Insider | On request | quote | - | vs CallRail |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the CallRail badges page.
Before you pay for CallRail
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between $50/month and $195/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare CallRail against the tools that do have one before committing.
CallRail runs on web, ios, android, and is published by CallRail, Inc. of Atlanta, Georgia, United States. The full record is on the CallRail review, and the rest of the category is under best marketing tools.
CallRail pricing questions
- How much does CallRail cost?
- CallRail publishes 4 tiers, from $50/month for Lead Tracking up to $195/month for Lead Conversion Complete. The cheapest paid tier is $50/month.
- Does CallRail have a free plan?
- Not on the record we hold: CallRail is listed as Per month by plan, plus per-number and per-minute overages. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Lead Tracking and Lead Tracking Complete on CallRail?
- Lead Tracking Complete costs $95/month against $50/month, and adds everything in lead tracking, 1,000 form submissions, form tracking and attribution, form submission overage $0.02 each.
- Is the Lead Conversion Complete plan on CallRail worth it?
- That depends entirely on whether you need what it adds, which on the published record is form tracking and conversation intelligence combined, 1,000 form submissions, full attribution reporting. It costs $195/month against $50/month for Lead Tracking. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with CallRail?
- The record lists 8 features across 1 area: other. In practice it is brought in for a home services company running google ads that cannot tell which keywords produce booked jobs because most customers ring rather than fill in a form., an agency managing paid search for thirty local clients that needs per-client call attribution reporting under one login., a multi-location dental or legal practice wanting to know which branch phone number each campaign drives, and whether the calls were answered..
- Does CallRail charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these CallRail prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare CallRail against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with CallRail covering price, platforms and features.