Softwr

Scheduling · head to head

Booker by Mindbody vs SalonTarget

Booker by Mindbody logo

Booker by Mindbody

Scheduling

Complete spa management solution

From
$129/month
Rated
-
Full reviewWebsite
SalonTarget logo

SalonTarget

Beauty

Data-driven salon growth platform

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Booker by Mindbody only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only; SalonTarget no pricing information available on website, requires contacting sales
  • They diverge on capability: Booker by Mindbody covers Online booking, SalonTarget covers Client retention alerts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Booker by Mindbody and SalonTarget actually diverge.

Attributes where Booker by Mindbody and SalonTarget differ
AttributeBooker by MindbodySalonTarget
Starting price$129/month$99/month
PlatformsWeb, Ios, Android, ApiWeb
CategorySchedulingBeauty
Founded20012016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Booker by Mindbody

  • Online booking
  • Client management
  • Point of sale
  • Inventory tracking
  • Marketing automation
  • Gift cards
  • Packages & memberships
  • Reporting & analytics

Only in SalonTarget

  • Client retention alerts
  • Automated marketing
  • Data analytics
  • At-risk client identification
  • Email campaigns
  • SMS marketing
  • Performance tracking
  • Revenue forecasting

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Booker by Mindbody

  • Booking and managing appointments for spas and salonsnot SalonTarget
  • Running point of sale, payments and staff scheduling in one systemnot SalonTarget
  • Listing a business on the Mindbody consumer app to attract clientsnot SalonTarget

SalonTarget

  • Appointment scheduling and online booking for salonsnot Booker by Mindbody
  • Point of sale with integrated paymentsnot Booker by Mindbody
  • Inventory tracking for retail and back barnot Booker by Mindbody
  • Booth renter managementnot Booker by Mindbody
  • Client marketing and rebooking remindersnot Booker by Mindbody

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Booker by Mindbody

  • Only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • The Starter plan limits staff logins and provides basic reporting only
  • Marketing automation, reviews and referrals, and unlimited two way text messaging are restricted to the Ultimate tier
  • The Messenger AI chatbot is a paid add on even on the higher tiers

SalonTarget

  • No pricing information available on website, requires contacting sales
  • Trial limited duration, exact terms unclear

Pricing, plan by plan

Booker by Mindbody

$129/month
  • Essential$129/month
    • Online booking
    • Client management
    • POS
  • Accelerate$259/month
    • Everything in Essential
    • Advanced marketing
    • Inventory management
  • Ultimate$399/month
    • Everything in Accelerate
    • Premium support
    • Advanced analytics

SalonTarget

$99/month
  • Growth$99/month
    • Client retention alerts
    • Automated campaigns
    • Basic analytics
  • Enterprise$199/month
    • All Growth features
    • Advanced analytics
    • Multi-location support

Which should you pick?

Choose Booker by Mindbody if

  • You need online booking.
  • You work on Web, Ios, Android, Api.
  • You also want client management.
Booker by Mindbody review

Choose SalonTarget if

  • You need client retention alerts.
  • You also want automated marketing.
SalonTarget review

Questions people ask

Is Booker by Mindbody or SalonTarget better?
Neither clearly leads. Booker by Mindbody starts at $129/month and SalonTarget at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Booker by Mindbody or SalonTarget?
Booker by Mindbody starts at $129/month and SalonTarget at $99/month.
Does Booker by Mindbody or SalonTarget run on more platforms?
Booker by Mindbody runs on Web, Ios, Android, Api. SalonTarget runs on Web.
What is Booker by Mindbody best used for?
Booker by Mindbody is most often used for booking and managing appointments for spas and salons, running point of sale, payments and staff scheduling in one system, listing a business on the mindbody consumer app to attract clients. Of those, booking and managing appointments for spas and salons and running point of sale, payments and staff scheduling in one system are not what SalonTarget is typically brought in for.
What can Booker by Mindbody do that SalonTarget cannot?
Booker by Mindbody covers Online booking, Client management, Point of sale, Inventory tracking. SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Both handle SSL encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Booker by Mindbody: What is Booker's starting price?

Booker starts at $139 per month. The platform offers three tiers (Starter, Accelerate, and Ultimate) designed for salons, spas, and similar service businesses.

Source
SalonTarget: How much does SalonTarget cost?

SalonTarget does not publish pricing information on its website. Contact the sales team at (844) 440-6151 or email [email protected] to request pricing details and discuss your salon's specific needs.

Source
Booker by Mindbody: What is included in Booker's Starter plan?

The Starter plan includes online booking, text messaging up to 3,000 notifications, intake streamlining, and a business website.

Source
SalonTarget: Does SalonTarget offer a free trial?

Yes, SalonTarget offers a free trial option. Start a free trial or contact sales at (844) 440-6151 to discuss trial terms and pricing with the sales team.

Source
Booker by Mindbody: What additional features are in Booker's higher tiers?

Accelerate adds email campaigns and unlimited staff profiles. Ultimate (best value) includes automated email and text marketing, unlimited 2-way SMS, automated review prompts, and referral tracking. Not all features are available in all regions.

Source
SalonTarget: How can I get a SalonTarget demo?

Click the 'Get Started Now' link on the SalonTarget homepage to access a demo, or contact the sales team at (844) 440-6151 or [email protected] to schedule a personalized demo.

Source
SalonTarget: What factors affect SalonTarget pricing?

SalonTarget pricing likely varies based on salon size, features needed, and location, but specific details are not available online. Contact sales to discuss your requirements and receive a custom pricing quote.

Source
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