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Beauty · head to head

SalonTarget vs Shedul

SalonTarget logo

SalonTarget

Beauty

Data-driven salon growth platform

From
$99/month
Rated
-
Shedul logo

Shedul

Beauty

Free salon scheduling software

From
$14.95/month
Rated
-

The short version

  • Each has a real cost: SalonTarget no pricing information available on website, requires contacting sales; Shedul hidden costs beyond subscription including 20% marketplace commission, payment processing fees (2.19% + 20 cents), SMS fees (5-15 cents each), and $500 card terminal requirement
  • They diverge on capability: SalonTarget covers Client retention alerts, Shedul covers Appointment scheduling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which SalonTarget and Shedul actually diverge.

Attributes where SalonTarget and Shedul differ
AttributeSalonTargetShedul
Starting price$99/month$14.95/month
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android
Founded20162015

Identical on both: free tier (No), user rating (Not yet rated), category (Beauty).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SalonTarget

  • Client retention alerts
  • Automated marketing
  • Data analytics
  • At-risk client identification
  • Email campaigns
  • SMS marketing
  • Performance tracking
  • Revenue forecasting

Only in Shedul

  • Appointment scheduling
  • Online booking
  • Client database
  • Point of sale
  • Inventory tracking
  • Marketing campaigns
  • Reports & analytics
  • Mobile apps

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

SalonTarget

  • Appointment scheduling and online booking for salonsnot Shedul
  • Point of sale with integrated paymentsnot Shedul
  • Inventory tracking for retail and back barnot Shedul
  • Booth renter managementnot Shedul
  • Client marketing and rebooking remindersnot Shedul

Shedul

  • Free salon managementnot SalonTarget
  • Appointment schedulingnot SalonTarget
  • Payment processingnot SalonTarget
  • Client marketingnot SalonTarget

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SalonTarget

  • No pricing information available on website, requires contacting sales
  • Trial limited duration, exact terms unclear

Shedul

  • Hidden costs beyond subscription including 20% marketplace commission, payment processing fees (2.19% + 20 cents), SMS fees (5-15 cents each), and $500 card terminal requirement
  • Premium support (phone and live chat) requires additional paid add-on, base plan only includes email support
  • Limited customization and branding options in free tier compared to competitors
  • Complex pricing structure with many add-on fees makes true cost of ownership difficult to calculate upfront
  • Card payment terminal ($500) must be purchased separately for in-person payments instead of supporting third-party terminals

Pricing, plan by plan

SalonTarget

$99/month
  • Growth$99/month
    • Client retention alerts
    • Automated campaigns
    • Basic analytics
  • Enterprise$199/month
    • All Growth features
    • Advanced analytics
    • Multi-location support

Shedul

$14.95/month
  • Independent$19.95/month
    • Single calendar
    • Single login
    • Appointment scheduling
  • Team$14.95/month per team member
    • Multiple calendars
    • Multiple team logins
    • All Independent features

Which should you pick?

Choose SalonTarget if

  • You need client retention alerts.
  • You also want automated marketing.

Choose Shedul if

  • You need appointment scheduling.
  • You work on Web, iOS, Android.
  • You also want online booking.

Questions people ask

Is SalonTarget or Shedul better?
Neither clearly leads. SalonTarget starts at $99/month and Shedul at $14.95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SalonTarget or Shedul?
SalonTarget starts at $99/month and Shedul at $14.95/month.
Does SalonTarget or Shedul run on more platforms?
SalonTarget runs on Web. Shedul runs on Web, iOS, Android.
What is SalonTarget best used for?
SalonTarget is most often used for appointment scheduling and online booking for salons, point of sale with integrated payments, inventory tracking for retail and back bar, booth renter management. Of those, appointment scheduling and online booking for salons and point of sale with integrated payments are not what Shedul is typically brought in for.
What can SalonTarget do that Shedul cannot?
SalonTarget covers Client retention alerts, Automated marketing, Data analytics, At-risk client identification. Shedul covers Appointment scheduling, Online booking, Client database, Point of sale. Both handle SSL encryption, Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

SalonTarget: How much does SalonTarget cost?

SalonTarget does not publish pricing information on its website. Contact the sales team at (844) 440-6151 or email [email protected] to request pricing details and discuss your salon's specific needs.

Source
Shedul: Is Shedul/Fresha free to use?

No. Shedul, now rebranded as Fresha, charges $19.95 USD per month for the Independent plan (one person) and $14.95 per month per team member for the Team plan. However, there are additional costs beyond the base subscription including 20% commission on marketplace bookings, payment processing fees of 2.19% + 20 cents per transaction, SMS messaging fees of 5 to 15 cents per message, and a $500 card payment terminal if processing in-person payments.

Source
SalonTarget: Does SalonTarget offer a free trial?

Yes, SalonTarget offers a free trial option. Start a free trial or contact sales at (844) 440-6151 to discuss trial terms and pricing with the sales team.

Source
Shedul: What features are included in Shedul/Fresha?

Shedul/Fresha includes appointment scheduling, client management with history and preferences, automated appointment reminders, online booking through website or Facebook, point-of-sale (POS) system, inventory and product management, client loyalty programs, and basic reporting and analytics. All features are available on all paid plans without additional feature-based tiers.

Source
SalonTarget: How can I get a SalonTarget demo?

Click the 'Get Started Now' link on the SalonTarget homepage to access a demo, or contact the sales team at (844) 440-6151 or [email protected] to schedule a personalized demo.

Source
Shedul: What are the hidden costs beyond the subscription price?

Shedul/Fresha charges 20% commission on new client bookings through the Fresha marketplace, 2.19% plus 20 cents for card payment processing, SMS messaging at 5 to 15 cents per message, and requires a $500 card payment terminal for in-person credit card processing. According to industry analysis, true annual costs run approximately 70% higher than the published subscription price.

Source
SalonTarget: What factors affect SalonTarget pricing?

SalonTarget pricing likely varies based on salon size, features needed, and location, but specific details are not available online. Contact sales to discuss your requirements and receive a custom pricing quote.

Source
Shedul: Does Shedul/Fresha work on mobile devices?

Yes, Shedul/Fresha is available as a web platform and has native mobile apps for iOS and Android. Clients can book appointments through the mobile apps, and staff can manage appointments from their phones.

Source
Shedul: What support options are available?

Free and Team plans include email support only. Live chat and phone support (24/7) are only available with an optional premium add-on that costs extra per month. The Fresha Plus premium support is required to access phone and chat support.

Source
Shedul: Can I export my salon data from Shedul/Fresha?

While Shedul/Fresha provides reporting and analytics features, the platform does not clearly document export options for bulk data transfer. Users should contact support to determine data export capabilities and formats.

Source
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